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Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Ghosn: Low oil prices won't hurt EVs much

Carlos Ghosn might be the most unflappable automotive CEO around. Despite lower gas prices and signs that these prices do impact green vehicle sales, the CEO of the Renault-Nissan Alliance was at the World Economic Forum in Davos, Switzerland this weekend saying that people will continue to buy electric vehicles. "I don't think it is going to be slowing down," he said. "The people who are buying mainly for economic reasons may be deterred from it, but you have plenty of consumers buying EV for other reasons. On top of this, even though the price of oil is unpredictable – nobody has predicted last year that we would be at this level of oil price today and nobody knows where oil price will be next year or two years down the road – but what is predictable is that the regulation on emissions is going to get tougher in the various markets where we are present. So, our EV strategy is here not only to face too much dependence on oil or the cost of oil, but also to allow us to meet the very stringent regulations on emissions that are happening and will be happening in the future. So I can bet you that more and more car makers are coming to EVs and they're going to continue to build and sell EVs, even though the price of oil is coming down." The bit about oil prices and electric vehicles starts at 1:35 into the video. News Source: Nissan via YouTube Green Nissan Renault Emissions Gas Prices Electric Videos oil prices