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Nissan and Mitsubishi reportedly working on a 1-ton pickup for the U.S.

Mon, Apr 1 2024

We can probably consider it a testament to how far ex-Nissan Renault CEO Carlos Ghosn veered the conglomerate off the straight and narrow that Nissan continues to restate its global aims. Four years ago, Ghosn successor CEO Makoto Uchida announced Nissan Next, part of the plan's global initiatives to "[Focus] on global core model segments including enhanced C and D segment vehicles, electric vehicles, sport cars," "Introduce 12 models in the next 18 months," and "[Expand] presence in EVs and electric-motor-driven cars, including e-POWER, with more than 1 million electrified sales units expected a year by end of FY23." About 18 months later, the automaker expanded on detail with Ambition 2030, which would invest 2 trillion yen ($13.2 billion U.S.) through 2026, part of which would pay for launching 23 new electrified models, 15 of those pure-electric and planned to hit the market by 2027. It's been a tough row to hoe. Now, at the end of Nissan's fiscal year in March, Uchida announced a revised business plan called The Arc. This would put 30 new models on the market by the end of fiscal year 2026 (March 2027), 16 of which will be electrified. Note the climbdown: Ambition 2030 wanted to put 23 electrified vehicles on the market, 15 of them pure-electric, The Arc wants 30 total vehicles, 16 electrified, eight of them pure-electric. A report in Automotive News says one of those BEVs could be an electric one-ton pickup that Nissan will develop with Mitsubishi for the North American market, as well as a plug-in hybrid powertrain that will power an unknown body style and could also serve the pickup. The PHEV would come first, no surprise based on trends in the EV market. Mitsubishi would develop the PHEV powertrain, perhaps an evolution of the system sold in the Outlander PHEV here and the Eclipse Cross PHEV in international markets like Australia. Bringing a PHEV would give Mitsu a third plug-in model, and give Nissan a second to go along with the China-specific Venucia-brand PHEV that launched last year. Beyond giving Nissan a much needed hybrid to sell in the U.S. — the automaker doesn't sell any here now — it would give Mitsubishi dealers some much needed new product.  The pickup, on the other hand, would employ Nissan's EV expertise. It's planned for our market sometime between March 31, 2027, and the same date in 2031. This could make it a part of Nissan's planned family of next-gen modular EVs that debut after the eight models coming by 2026.

Nissan poaches Ram CEO Fred Diaz

Sat, 13 Apr 2013

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.

Nissan driver drifts on snowy roads during news broadcast

Wed, Jan 28 2015

During a New York reporter's live broadcast during Monday night's snowstorm, one driver couldn't help but show how much fun a little powder can be. Stacey Bell of NBC 4 New York was doing what is known in the biz as a 'standup' on a street corner as the snow began to pile up. As she reported on the dangers of driving in the snow, the camera operator closed in on a row of cars stopped at a traffic light. When the light turned green, one car slid across the street toward Bell, who didn't skip a beat. After stopping a few feet away from the journalist, the driver peels away. While some outlets are reporting that Bell had a close call with an out-of-control car, the driver's gleeful acceleration away from the limelight in a RWD Nissan 240SX make us side with Road and Track's opinion that the driver was simply showing off for the cameras. Weird Car News Nissan Videos snow