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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Leaf sales get January jump as Chevy Volt trends downward

The cold January sales dip hit both the Nissan Leaf and the Chevy Volt last month, but when compared 2014 to 2013's first-month-of-the-year sales totals, one of the two early plug-in vehicles obviously came out on top. The top Leaf market also shifted away from Atlanta for the first time in months. Last year, the Leaf sold just 650 units in January, but it managed to move 1,252 last month, a 92.6-percent increase over 2013 but a big drop from the 2,529 sold in December 2013. Paige Presley over at Nissan told AutoblogGreen that the Leaf has now broken sales records for 11 months straight and that, "we see unique seasonality with some December pull-ahead demand based on federal and state tax incentives." The number one Leaf market also shifted away from Atlanta for the first time in months, moving back to San Francisco. That change could be short-lived. "We had some inventory constraint issues early in the month in Atlanta with end-of-year demand depleting stock," Presley said. "By the time we resolved that, the weather hampered sales." There was not as much good news on the Chevrolet front. Last month, the Volt sold 918 units, down from 1,140 in January 2013 and 2,392 in December 2013. It also marks the first time the Volt has sold in the three-digit range since January 2012, when it sold 603 copies. That string of solid months means that the plug-in hybrid has a roughly 12,000-unit lead over the EV since the two cars brought plug-in vehicles back to the mass market all the way back in December 2010. We will have our full report of January's green car sales up soon.

Recharge Wrap-Up: Georgia lawyers love the Nissan Leaf, 2B vehicles by 2035

Loads of lawyers at a firm in Georgia are taking advantage of the state's EV tax credit. Georgia offers a tax credit on leases and purchases of electric vehicles for 20 percent of the car's value, up to $5,000. This has created a trend among lawyers at Arnall Golden Gregory, who one after another have been switching from gas-powered cars to the all-electric Nissan Leaf. They appreciate the environmental benefits, as well as toll exemption and access to HOV lanes, but the tax credit seems to be the biggest motivation to switch. Says lawyer Scott Wandstrat, "Everybody is signing up, now that all the cool kids are doing it." Read more at Daily Report. (Thanks to Kevin D. for the tip!) There's an easy way to see what kind of battery pack a Tesla Model S is using. Underneath the car on the passenger side, just behind the front wheel is a sticker on the outside of the battery pack. At the top is the battery size, 60 kWh or 85 kWh. Below that is a part number, followed by a letter. According to this Tesla Motors Club wiki, those numbers denote new or refurbished battery packs. The A, B or D following that number refers to the generation of battery, which also corresponds to charging capabilities. Knowing how to decode a Tesla pack could be useful if you ever need to replace your battery. Get more details at Teslarati. There will be 2 billion vehicles in use by 2035, according to a forecast by Navigant Research. The group who brought you the fuel consumption figures we shared with you previously estimates that there are currently almost 1.2 billion light-duty vehicles in use today. Navigant expects stop-start technology to grow, with 45 percent of vehicles on the road being equipped with it by 2035. Read more at Green Car Reports. The Hybrid Shop, which specializes in reconditioning batteries, is now an AskPatty Certified Female Friendly Auto Repair Facility. AskPatty, an automotive website which offers advice for women, credits The Hybrid Shop for providing a safe and comfortable environment for women, as well as offering valuable automotive services. The Hybrid Shop has launched its own corresponding microsite, which offers the resources most requested by women. Learn more in the press release below.