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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Watch Nissan prank unsuspecting test drivers with GT Academy

Nissan's reality show/motorsports program, GT Academy, is set to return to Spike TV for its fourth season on Friday, and in anticipation, the Nismo team has issued a new video that gives some of its fans a taste of the racing lifestyle.
It all starts innocently enough, with fans test-driving a 2015 Nissan 370Z Nismo, only to have a sudden stop quickly transforms things into something a bit more exuberant and special. We won't spoil the details, so take a look at the video for yourself, and then head into Comments and let us know what you think.
GT Academy will air on Spike TV, Friday nights at 11:30 PM Eastern.

Nissan breaks annual EV sales record with two months to spare

Nissan has sold more pure EVs in the US this year than any other automaker, ever. And there are still two selling months left. Last year, Nissan sold a record 22,610 Leaf electric vehicles in the US. This year, through the end of September, Nissan sold 21,822 Leafs and has been selling more than 2,000 a month for the last seven months (in some cases, over 3,000). Basic math skills make it clear that 2014 would handily beat 2013, so now we get to play the guessing game to figure out by how much. Nissan isn't yet saying what October sales were (the month isn't over yet, and we're expecting the numbers on Monday) but if we look up the general trend for the last quarter of 2013, sales stayed steady (compared to the previous months) in October and November and then shot up in December. Given the overall increase in 2014 versus 2013 (up 36 percent through the end of September), who wants to bet that Nissan will sell more than 30,000 Leafs this year? Anyone? Compare Leaf sales with the other plug-in vehicle that went on sale alongside the Leaf at the end of 2010: the Chevy Volt sold over 23,000 units in 2012 and 2013 but is way down so far this year (14,540 through the end of September). An updated Volt will go on sale in the second half of 2015. Nissan has not disclosed when a new Leaf will go on sale. Nissan has sold over 142,000 first-gen Leafs around the world and over 64,000 in the US. Nissan LEAF sets annual U.S. electric vehicle sales record - again NASHVILLE, Tenn. – With more than two months remaining, Nissan LEAF has shattered the record for the most U.S. electric vehicle sales in a single calendar year, surpassing the previous record of 22,610 that it set in 2013. "With nearly 20 electric cars or plug-in hybrid models on the road today, Nissan LEAF remains at the head of the class, outselling the nearest competitor by 50 percent through September," said Brendan Jones, director, Nissan electric vehicle Sales and Infrastructure. "Since the initial launch in 2010 our primary goal is to bring electric vehicles to the mass market in a practical and fun-to-drive package, and we continue to deliver electric cars to more new buyers than anyone else." LEAF sales in 2014 through September are up more than 36 percent compared to the same period last year. With more than 142,000 LEAF sales globally since launch and more than 64,000 of those in the U.S., Nissan is the global leader in electric vehicles. (Nissan will announce October U.S. sales on Monday, Nov.