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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan tests fully autonomous ProPilot tech on Tokyo roads

We've been hearing a lot about Nissan's ProPilot technology lately. ProPilot Assist is coming to the U.S. in the Rogue, as well as the Leaf EV. For this generation, the system allows for Level 2 autonomous driving, which is essentially adaptive cruise control paired with a lane-keeping function. Later, Nissan will add ProPilot Park, which allows the car to park itself. The next generation of ProPilot, though, allows for Level 4 fully autonomous driving, even on urban streets, beginning in 2020. Nissan has announced that it has already tested it on public roads during a demonstration in Tokyo. The prototype test vehicle is an Infiniti Q50. It's fitted with 12 cameras, 12 sonar sensors, nine millimeter-wave radar sensors, six laser scanners and high-definition mapping, all run through artificial intelligence. With this combination of hardware and software, the Q50 prototype can navigate across town or on the highway, automating the entire driving duties from the moment the passenger selects a destination until their arrival. It can tackle busy intersections and respond to obstacles in the road, providing what Nissan claims is a "human-like driving feel that gives passengers peace of mind." View 29 Photos "Our next-generation ProPilot prototype showcases technology that will be available for real-world use from 2020," said Takao Asami, Nissan's senior VP of research and advanced engineering. "Today's demonstration is another example of our successful work toward creating an autonomous driving future for all." Autoblog has already had the chance to sample the current generation of ProPilot Assist, in both the Leaf and the Rogue. While there has been a little bit of disagreement in our office, most of us have found the technology to work fairly well, and are looking forward to trying the next generation of semi-autonomous and autonomous systems. As the tech advances, it will only get smoother and smarter. Related Video: News Source: Nissan Green Infiniti Nissan Technology Emerging Technologies Autonomous Vehicles Electric Videos Sedan nissan propilot propilot