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Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Forza Horizon G-Shock Car Pack brings Nissan IDx, Subaru Brat [w/video]

With winter's icy grip around much of the nation, now may be the perfect time to sit inside at night and enjoy some video games. The latest six-car G-Shock pack for Forza Horizon 2 on the Xbox One is now here, and it gives players a very eclectic group of vehicles to race around the game's open world. This month's group of vehicles spans the decades ranging from 2015 back to 1953. The newest and only concept of the group is the 2015 Nissan IDX Nismo. Since the production chances for this retro coupe look increasingly slim, this game might be your only chance to get behind the concept's wheel. However, if you prefer driving something a bit more classic and Italian, the 1953 Ferrari 500 Mondial is available. To add one more flavor of performance, there is the 2010 Mazda Mazdasped 3 hot hatch, which is also this month's free car for download. In addition to three takes on the sports car, Turn 10 is also offering a trio of off-roaders. The quirkiest among them is the 1980 Subaru Brat GL, which features two jump seats in the back to avoid the dreaded chicken tax. If you prefer something more boxy and American, then the 1975 Ford Bronco is sure to please. Finally, for some real power to get through the mud, there's the 2013 Ford F-150 SVT Raptor as tuned by Shelby with a supercharged 6.2-liter V8 making 575 horsepower. As usual, the whole pack costs players $5 to download, or it's free as part of the season pass. Scroll down for a brief video showing all of these virtual rides off and read the press release about them from Turn 10 Studios. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Forza Horizon 2" G-Shock Car Pack Now Available Welcome to the New Year! Are you ready to hit the roads of "Forza Horizon 2" for Xbox One in some new rides? You better be because the G-Shock Car Pack is lighting up the new year with some amazing vehicles. Leading off the pack is a "Forza" First: the 2015 Nissan IDx NISMO is making its videogame debut in "Forza Horizon 2." The IDx prototype harkens back to Nissan's storied automotive history, with its compact size and aggressive appearance, and looks to the future with some serious under-the-hood performance. Take a spin in this gem, and you will be startled by its performance and charmed by its presence. The remaining cars of the pack also have "Horizon Festival" written all over them.