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Ten of the greatest Super Bowl car commercials of all time
Thu, Jan 28 2016With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.
Can a car be lifted using rubber bands?
Sat, 19 Jan 2013It's quite amazing what it takes to lift a car. We already know the feat can be accomplished using just a pair of phone books, but what about rubber bands? To the Internet! A video series appropriately titled "Will It Lift" attempted to find out by using a massive crane and a Nissan Micra weighing less than 1,800 pounds.
Doing a little math, the trio determined that it would take 180 rubber bands to support the car. A metal bar was placed through the window openings and another was place atop the car, and then attached together using the rubber bands and hooked to the crane. Now these aren't any special rubber bands or anything. They're just eight-millimeters thick, but the stunt is testing the rubber bands' power in numbers.
We're not going to spoil it for you, so scroll down to check out the video of the stunt.
This tiny 1.5L engine from Nissan makes 400 horsepower
Tue, 28 Jan 2014Back in 2012, Ford packed its tiny 1.0-liter EcoBoost three-cylinder in a carry-on suitcase, destined for use in the Fiesta here in the US. In June, Nissan will pack its tiny new three-cylinder engine in a 24 Hours of Le Mans racecar. Nissan's don't-call-me-DeltaWing ZEOD RC racecar will still be able to tackle a single lap under full electric power, but the rest of the time it will be powered by the new 1.5-liter turbocharged three-cylinder engine.
Holding the lightweight engine (at right) is Nismo president Shoichi Miyatani, and he's likely smiling because that 40-kilogram (88-pound) engine packs quite a punch with 400 horsepower and 280 pound-feet of torque. Nissan would like to take a moment to point out this engine's power-to-weight is better than the engines currently used in Formula One racecars. Scroll down for more information on this new race engine, which we'll see in action at Le Mans in June.