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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan Resonance Concept gives glimpse of next Murano

The Nissan Resonance Concept has bowed at the 2013 Detroit Auto Show, giving the world a glimpse at the company's future design direction for crossovers. Specifically, the concept heralds what the next-generation Murano may look like once it touches down. Nissan has already confirmed the successor to the big crossover's throne will be produced in Mississippi for the first time. With a "floating" roof and dynamic head lamp arrays, the Resonance boasts a far more athletic appearance than the snub-nosed current generation. Inside, designers worked up a cockpit aimed at conveying what "the future of first-class space travel might be."
Nissan isn't saying what the upcoming Murano will have under the hood, but the Resonance boasts an all-wheel-drive hybrid powertrain with a small-displacement internal combustion engine and an electric motor. A lithium-ion battery delivers power while a CVT takes care of putting power to the wheels. Take a look at the full press release below for more information.

When public charging fails you and your EV

Think that owning and driving a plug-in vehicle in green-centric San Francisco is easy? You should probably think again. That's because a lot of other residents already have the same idea, and there aren't enough charging stations to keep up. A classic First World problem, for sure, but a problem nevertheless for at least one EV driver. A Wired reporter shares the experience test-driving a Nissan Leaf for a couple of days. The catch is that, like many of the city's residents, he's an apartment-dweller without a dedicated parking spot, meaning that he's at the mercy of publicly-accessible station availability. And that infrastructure, he writes, is "woefully inadequate" to handle the current crop of plug-in vehicle drivers in the San Francisco Bay Area The crux is that, while Nissan Leaf's navigation systems can direct a driver to the nearest stations, they neither say if the stations are occupied or if they're open to the public. The former issue is a major one because, unlike gas stations, a plug-in vehicle charging station can be occupied for hours instead of minutes. That means plug-in vehicle drivers without overnight charging access will likely constantly be on the hunt for unoccupied charging stations in the area until more stations are deployed. Read the details of Alex Davies' trying times here. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: WiredImage Credit: mayorgavinnewsom/Flickr Green Nissan Electric San Francisco