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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Nissan Leaf, e-NV200 get orange treatment for Ultraman Ginga S

The automobile-as-crime-fighting-teammate concept dates back at least to the 1960s Batman television series, gained further currency during the 1980s with Knight Rider and was referenced in the recent Kia ads featuring Los Angeles Clippers basketball star Blake Griffin and Jack McBrayer of 30 Rock fame. Now, Nissan has put a bright, colorful spin on the idea by tricking out both a Leaf electric vehicle and an e-NV200 electric van for the Japanese television show Ultraman Ginga S. A far cry from the aforementioned muscle cars (the Leaf powertrain delivers just 107 horsepower), the vehicles still cut dashing figures by featuring a lot of orange, a bunch of geegaws, a body kit and cannons. Yes, cannons. They were shown off at the Tokyo Toy Show. The Ultraman Ginga series debuted on Japanese television just last year, according to the Internet Movie Database (IMDB). Nissan started making the real-world e-NV200 electric van in Spain in May. No plans have been announced for US sales, though the Japanese automaker will export the van to its home country. There's an explanatory video and Nissan's press release about the Ultraman Ginga vehicles below, but we apologize in advance, as you will need to be able to read Japanese for the PR. The video has been helpfully translated. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ???????????????????????????? --??????????2014????????????e-NV200???????????-- ?????????(??:????????? ??:???? ???)???????????????(??:?????? ??:?? ??)??????????????????????? ???????????????100%???????????*1???6?9??????100%????????e-NV200?????????????2????????????????TV?????????????????S*2(???????????)???????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????11?5??????????????????10????????????e-NV200???????????????????????????Leaf to Home??????????????????????????????????????????? ???7?15???????????????????S??????????????????????????????????Web?????????????????????????? ???6?12???6?15????4?????????????????????????????2014???????????????e-NV200????????????????????????????????????????????????????? (*6?12??13????????????????????????????) ????????S????????????????????????> ??: 6?12?(?)11:30~ ??: ???????? ?4??? No.4-1???????

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying