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Nissan, Infiniti will each show a next-gen concept EV in Detroit

The chief designer for Nissan and Infiniti said Wednesday that both brands will debut concept electric vehicles at the 2019 North American International Auto Show in Detroit in January that will likely show off Nissan's next-generation electric drive systems and the evolution of the brands' EV design direction first hinted at with Infiniti's stunning Q Inspiration. Alfonso Albaisa, senior vice president of global design for Nissan, said the concepts will reflect a similar departure from standard vehicle proportions as the Q Inspiration. He would not say exactly what segment or segments the concepts would represent, but he dropped some hints at a couple possible powertrains for the concepts. Similar additional concepts will follow later in the year at the Tokyo Motor Show, he said. "The Q Inspiration kind of hinted at it and we avoided discussing too much about what's driving that car. Of course, we talked about VC-Turbo, which is also possible," he said in an interview with Autoblog. "But if you really look at the car, Q Insipiration shifted the cabin forward. It was the first one to break the [mold] of Infiniti. So how to still have this artistry and this sense of carrozzerie" (Italian for coachbuilding) "of Infiniti without kind of the stereotypical long hood and the cabin shifted back and the windshield has to go through the center of the front wheel, these golden rules." Infiniti debuted the Q Inspiration concept sedan in Detroit in January, with a swoopy, ghost-like design influenced by an archer shooting an arrow through the air, and innovative design features like an elongated cabin that expands interior space, a relative lack of chrome, and other features. It's powered by a compact variable compression turbocharged engine, which can change compression ratios on the fly to maximize efficiency and power, depending on the situation. But Albaisa said the two concepts for Detroit could feature Nissan's e-Power series hybrid technology, which has mostly featured in Japan, and which features small, isolated gasoline engines that exist only to charge the batteries, not drive the wheels. They will also feature a new generation of battery packs, which he calls a "magic carpet." "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more," he said.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying