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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Infiniti EV coming in 2021

Infiniti announced that it will offer new electrified vehicles starting in 2021. Nissan CEO Hiroto Saikawa said that its luxury brand will build its first all-electric car in 2021, as well as new "e-Power" vehicles – series hybrids with batteries charged by gasoline generators. Nissan has introduced e-Power vehicles in other markets, including the Note e-Power and the Serena e-Power minivan. Now it will extend that technology to Infiniti, providing a similar driving experience to an EV with the convenience of a gas-powered vehicle. Infiniti also said that we can expect "beautiful vehicles" like the Q Inspiration Concept that debuted at the 2018 Detroit Auto Show. Infiniti doesn't plan on producing the Q Inspiration, but it will certainly influence future vehicles in terms of both styling and technology. The Q Inspiration uses variable compression technology, which the company intends to use to improve efficiency and performance of its gasoline-powered cars. Infiniti expects half of its global sales to be electric vehicles by 2025 (it's not clear whether the automaker is lumping series hybrids into the electric vehicle category). And while there's no way that Infiniti will release a production version of its all-electric Prototype 9 EV, seen above, we'll hold onto that dream anyway. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Renault invests in French electric car plant upgrade

PARIS — Renault will invest more than 1 billion euros ($1.2 billion) to increase electric vehicle production capacity in France and add new models, the carmaker said on Thursday. The Zoe production line in Flins, west of Paris, will double its maximum output with the battery-powered subcompact's next upgrade, the company said in a statement, and its northern Douai factory will tool up to build electric cars on a new architecture shared with Japanese affiliate Nissan. "The acceleration of our investments in France for electric vehicles will increase the competitiveness and attractiveness of our French industrial sites," said Renault Chairman and Chief Executive Carlos Ghosn, who also chairs Nissan and Mitsubishi Motors and heads the carmakers' three-way alliance. The Cleon plant will triple its electric motor production capacity, while Maubeuge in eastern France receives tooling investment for the next Kangoo van including its electric version, Renault said. Reporting by Laurence Frost. Related Video: Image Credit: REUTERS/Jacky Naegele Green Plants/Manufacturing Nissan Renault Electric