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Why Japan's government is looking to curb its adorable kei car market
Tue, Jun 10 2014Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car
Recharge Wrap-up: first Chevy Volt hits 200K miles, DriveNow launches in London with BMW i3 on deck
Mon, Dec 8 2014The first Chevrolet Volt has driven over 200,000 miles. According to the owner, Erick Belmer, the car, which he purchased on March 28, 2012, is "holding up flawlessly" with "no noticeable battery capacity loss." Belmer has a commute of about 220 miles per day, rotates his tires every 10,000 miles, and gets an oil change every 38,000 miles. Belmer still loves driving his "dream car" every day, and says it is "wonderfully engineered." Read more at Inside EVs. DriveNow has launched in London, and will include the BMW i3 as part of its carsharing fleet. Daimler shut down its Car2go operations there just six months ago. Currently, DriveNow members have access to the BMW 1 Series and Mini Countryman, but come spring of 2015, DriveNow, which is a joint venture between BMW and Sixt SE, will add 30 all-electric i3 EVs to its London service. DriveNow's rates for London are set at 39 pence per minute, with an hourly maximum cost of GBP20 (about 61 US cents and $31, respectively). The service currently operates in the boroughs of Islington, Haringey and Hackney, with hopes of expanded service in the near future. Read more at Hybrid Cars or at Reuters. FIA's Formula E electric racing championship series received the Autosport award for Pioneering and Innovation. The award ceremony was a black-tie event at the Grosvenor House Hotel in London. Formula E CEO Alejandro Agag accepted the award. "Many people in motorsport, when we started Formula E, didn't think we would make the first race," says Agag. "To announce we were doing a championship with cars that didn't then exist was a real challenge. But after that first race in Beijing, everything worked." Read more at Formula E's website. The Nissan Leaf has driven over a billion collective kilometers. That's more than 621.3 million miles. Nissan said in August that it expected to reach that mark by January, and it has done just that. To celebrate, Nissan Europe has created a video to thank its 147,000 Leaf drivers to bring the car to that substantial milestone in less than four years. Check out the video below. Featured Gallery 2014 Chevrolet Volt View 11 Photos Related Gallery 2014 BMW i3: First Drive View 33 Photos Related Gallery 2013 Nissan Leaf: First Drive View 15 Photos News Source: Inside EVs, Hybrid Cars, Reuters, Formula E, YouTube: Nissan EuropeImage Credit: Chevrolet Green BMW Nissan Transportation Alternatives Electric Racing Vehicles recharge wrapup
Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]
Thu, 08 May 2014Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.