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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

How did Nissan tweet a response to the Royal Baby announcement so quickly?

A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.
It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby pic.twitter.com/k4HiNAb7lq

- NissanUK (@NissanUK) September 8, 2014

Nissan GT-R goes on Rockies Alberta adventure with Epic Drives

Years after its original debut, the Nissan GT-R remains a much-feared, well-regarded entry in the sports car landscape. Sure, many of its original competitors are onto new generations these days, but Nissan has continually improved the GT-R, giving it meaningful tweaks almost every year since it came to the US market for 2009. Reviewers also just seem to keep finding things to praise about the all-wheel drive, turbocharged coupe. In this episode of Epic Drives, the GT-R proves that in addition to being a quite pleasant road trip companion around the province of Alberta, Canada, in a pinch it can go off-road to herd some horses, too.
At its heart, Epic Drives amounts to half travelogue and half driving review. So in between snaking the GT-R through some picturesque roads, host Arthur St. Antoine takes a tour of Alberta and the Canadian Rockies. If you're in the mood to take a drive in the Nissan through a landscape that blends the looks of a prairie, the Alps and fjords, then have a seat and check this video out.