Auto blog

Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]

Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.

Recharge Wrap-up: BMW i8 markups declining, Nissan offering discounted Leaf lease buyouts

Zipcar has published the results of an independent study on "Urban Boomers." KRC Research surveyed city-dwelling, healthy adults aged 50 to 69, and found that they are fond of technology and are more active – but drive less – after moving to the city. Many still feel car ownership is important, and often don't get rid of a car they already own, but they find alternative forms of transportation important, too. Even though it is often thought of as a bigger draw for millenials, Zipcar feels that these findings indicate that Urban Boomers are an important demographic for carsharing companies. See the results of the study in the slideshow from Zipcar. Nissan is offering lease buyout credits of up to $5,000 for its Leaf EV. Depending on the region, 2012 and 2013 models get a Leaf Gross Payoff discount of up to $5,000, with 2011 models garnering up to $1,500 off. Some dealers may also offer an additional $1,500 discount. It's possible that Nissan wants to encourage lessees to purchase their Leafs after residual values of the car dropped by about six percent in May. Some potential long-term owners could also be concerned over battery life, or be tempted by the updated Leaf slated for the 2017 model year. Read more at Green Car Reports. Dealership markups for the BMW i8 are dwindling. Actual costs of the attractive plug-in hybrid are nearing sticker prices after high demand and short supply led many dealers to exact a higher price for the car. BMW recently announced it would double production of the i8 to help meet demand, which could be behind the declining markups. The i8 has a base MSRP of $136,500, plus $950 in destination fees. Read more at Green Car Reports. Featured Gallery 2015 BMW i8 in Petoskey, MI Related Gallery 2013 Nissan Leaf: First Drive View 15 Photos News Source: Slideshare, Green Car Reports, Green Car Reports via ZipcarImage Credit: Copyright 2015 AOL Green BMW Nissan Green Automakers Transportation Alternatives Ownership Electric recharge wrapup

Nissan could offer plug-in hybrids by 2016

Nissan is recharging the idea of a production plug-in hybrid model. The Japanese automaker may start making a plug-in hybrid by as soon as late 2015, with deliveries to start in time for the 2016 model year, Green Car Reports says, citing an interview with company executive Andy Palmer. Those comments go against what Nissan said during the North American Auto Show in January. Palmer didn't specify what class of vehicle the plug-in hybrid would be, but he said battery-electric vehicles are best suited for cars 3,850 pounds or lighter, according to Green Car Reports. That would imply that the plug-in hybrid powertrain may be used for a mid-sized sedan or a crossover vehicle. Either way, a Nissan PHEV may pair the Nissan Leaf's 108-horsepower electric motor with a gas engine. Whether Palmer's projected timeframe was more of a ballpark estimate is anyone's guess, as the company hasn't made official plans for a 2016 model-year plug-in hybrid, Nissan spokesman Tim Gallagher wrote in an e-mail to AutoblogGreen. Either way, feel free to join us in the comments below. Nissan is coming off its best-ever sale month for the Leaf, which has moved about 115,000 units around the world. Domestic sales of the Leaf in May rose 46 percent from a year earlier to a monthly record 3,117 vehicles. Through the first five months of the year, Leaf sales increased 36 percent, to 10,389 units.