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Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

2015 Nissan Altima pricing released, V6 gets MPG bump

Nissan has announced a range of moderate enhancements for its 2015 Altima sedan, starting with a one-mile-per-gallon increase in the highway fuel economy of the top-tier, 3.5-liter V6 engine. The six-pot now returns 32 mpg on the highway and 22 mpg in the city.
The 3.5 SV and 3.5 SL, the mid and top-end six-cylinder trims, also get NissanConnect with Navigation, blind-spot monitoring and lane departure warning. Prices, though, see a commensurate increase.
The starting price for a base, 2.5-liter four-cylinder Altima has been nudged up by $130, to $22,300, not counting the $810 destination charge. The 2.5 S model is down $130, though, to $22,560. Meanwhile, the top-end four-cylinder models, the SV and SL see their prices increase by $380 and $230, respectively.

Nissan's purchase of Mitsubishi is officially official

After the company's announcement in May, the Nissan's purchase of a 34 percent stake in Mitsubishi is now official. The deal cost Nissan $2.3 billion, according to the Wall Street Journal, and brings Mitsubishi into the Nissan-Renault Alliance. The company explained that this new partnership will manifest itself in shared vehicle platforms and technology, joint purchasing, and shared manufacturing. Nissan also said that this purchase will make the company one of the three largest companies by volume in the world. Nissan also emphasized that Mitsubishi will very much be a partner in the current alliance with Renault. In addition, Carlos Ghosn, CEO of both Nissan and Renault, has been nominated to be the new chairman of the Mitsubishi board. With Ghosn at the head of the board, current Mitsubishi president and CEO, Osamu Masuko, will remain in his positions but Nissan's current chief competitive officer will join Masuko as co-chief executive officer at Mitsubishi. With these companies now working together, we'll probably start seeing more commonality between Nissan and Mitsubishi products here in the States. It would also be a great opportunity to get some of Mitsubishi's cooler products here. Perhaps Mitsubishi and Nissan will take our hint about the Delica. This article has been revised to clarify that Nissan Motors purchased the stake in Mitsubishi, not the Nissan-Renault Alliance, and to add the value of the purchase. Related Video: News Source: Nissan, Wall Street JournalImage Credit: Issei Kato / Reuters Mitsubishi Nissan Renault renault-nissan alliance