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Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Recharge Wrap-up: Nissan "religious" about zero-emissions, Tesla crashes at dealership, Formula E on-board video

Nissan is pretty darn serious about being king of the EV industry. Just see what Chief Planning Officer Andy Palmer has to say at the launch of the e-NV200: "When it comes to zero emissions, we're absolutely religious. We'll be the absolute, No. 1 leader in zero emissions. No doubt. That's our positioning." Bold words, to be sure. Toyota, on the other hand, ended its collaboration with Tesla (whom Nissan mustn't forget about in its quest to reign supreme in the EV world) to build the RAV4 EV, and will focus instead on hybrids and testing the waters with hydrogen cars. Says Jim Lentz, CEO of Toyota North America, "I would rather invest my dollars in fuel cell development than in another 2,500 EVs." Read more at Automotive News or Autoweek. To celebrate 25 years of TDI technology, Audi is releasing the A7 Sportback 3.0 TDI Competition special edition in Europe. The Competition uses Audi's biturbocharged, 3.0-liter diesel engine boosted to 326 horsepower, giving the car a 0-62 time of 5.1 seconds. It comes with the S line sport package and is offered in four exterior colors: Daytona Gray, Misano Red, Nardo Gray and Sepang Blue. The interior is black leather, with the option of Misano Red or Agate Gray contrast stitching. The Competition edition will go on sale in August starting at ˆ72,000 (about $97,700). Audi's first Turbocharged Direct Injection engine debuted at the 1989 Frankfurt Motor Show in the Audi 100 2.5 TDI. See the press release down below for more details. There was another Tesla Model S crash recently, this one at the Tesla Store. The driver apparently crashed the freshly purchased car into the Tesla sign before even making it off the lot. According to Reddit user s1lentway, who was at the Tesla Store in Fremont, California when it happened, "We believe this is someone who just got their car. They must have been driving it for less than a minute and lost control, crashing right into the sign missing the showroom glass windows only by a few inches." Wrecked Exotics suggests the driver hit the accelerator instead of the brake pedal. Probably the best comment in the Reddit post: "Edison strikes again." See the original post at Reddit for more corny jokes, speculation and similar stories from other users. Take a lap in a Formula E racecar. The video below offers up the sights and sounds of a hot, wet lap in the open-cockpit, all-electric Spark-Renault SRT_01E.

Renault-Nissan alliance to start autonomous EV testing

The Renault-Nissan alliance is joining the self-driving electric-vehicle party. The French-Japanese automaking collaboration, which has been selling electric vehicles to the masses since introducing the Nissan Leaf in 2010, said Monday that it will work with transportation-technology consultant Transdev on developing a fleet of self-driving EVs for testing purposes. The model of choice, though, won't be the Leaf, but instead will be the Renault Zoe. Details aren't abundant, but the group does say it will perform the field testing in the Paris area. Transdev's pedigree includes operating what it says is the world's first commercial driverless service at France's EDF campus. The company, which is majority-owned by Caisse des Depots, is no small potatoes, generating about $7 billion in revenue in 2015. Take a look at the alliance's statement here. The alliance has already been working with Microsoft on driving-technology advancements and has teamed up with Japan-based DeNA to hatch a driverless-vehicle initiative for commercial services. And in January, Nissan said its ProPilot features, which include increased self-driving capabilities, would be added to its Leaf EV "in the near future." Of course, other automakers have already jumped into the self-driving EV game. California-based EV maker Tesla has long been pushing its vehicle technology toward autonomy, and General Motors said in December that it would start field testing driverless Chevrolet Bolt EVs sometime this year. In the meantime, the Alliance is gearing up a changeover in leadership, as Carlos Ghosn said last week that he was stepping down as Nissan's CEO on April 1. Ghosn, long a champion of electric-vehicle technology, will be succeeded by Nissan co-CEO Hiroto Saikawa. Related Video: Featured Gallery Renault Zoe ZE 40 Yttrium Grey View 27 Photos News Source: Renault-Nissan Alliance Green Nissan Renault Autonomous Vehicles Electric alliance zoe