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Nissan, Mitsubishi Motors unveil light EVs for Japan

KURASHIKI, Japan — Japan's Mitsubishi Motors Corp and Nissan Motor Co unveiled their first jointly developed light electric vehicles (EVs), aiming to draw more Japanese drivers to battery-powered cars by offering low-priced micro models. The two Japanese automakers, part of an alliance with French carmaker Renault SA, were once considered trailblazers in Japan's EV market but have struggled to attract customers and face challenges from fast-growing newcomers such as Tesla. "I'm confident that (the new vehicles) representing the alliance will be a game changer for electric vehicles in Japan," Nissan Chief Executive Officer Makoto Uchida said at an unveiling of the new models in the western Japan city of Kurashiki. The automakers are hoping to leverage their presence in Japan's unique market for micro "kei" cars, which account for nearly 40% of cars on the road in Japan. The three companies' alliance early this year detailed a five-year plan to invest $26 billion on EV development, including kei cars. Nissan, which produces the Leaf and the Ariya electric vehicles, will offer its first light EV, the Sakura, starting at about 1.78 million yen ($13,891) after factoring in a government subsidy, and with a range of 180 km (112 miles). Mitsubishi Motors, maker of i-MiEV electric cars, will release the "eK cross EV" starting from about 1.85 million yen including the subsidy, also with a range of 180 km. Both automakers said they would start selling their new line-up of electric "kei" cars this summer. "People who used to think that EVs are too expensive will become a little more interested in EVs and will be willing to give them a try," said Riho Suzuki, Nissan regional product manager. ($1 = 128.1400 yen) (Reporting by Satoshi Sugiyama; Editing by Edmund Klamann) Green Mitsubishi Nissan Hatchback Economy Cars Electric

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Recharge Wrap-up: Nissan Leaf's UK milestone, SF's renewable diesel

San Francisco's municipal fleet will use renewable diesel, according to Mayor Edwin M. Lee. Switching to the greener fuel will reduce the fleet's greenhouse gas emissions by more than 60 percent. "By changing our fleet's fuel from petroleum to renewable diesel, we're taking action that is good for the global climate, and at the same time promotes environmental justice in our community by leading to cleaner, healthier air for some of our most vulnerable neighborhoods," Lee says. While renewable diesel is more expensive than the petroleum-based product, with government incentives, it could end up saving the city money. Read more from Biodiesel Magazine. Nissan has sold its 10,000th Leaf in the UK. As of July 6, Nissan has tallied 10,161 Leaf sales since its 2011 launch in the UK. More than half of those were sold in the last 12 months. Nissan sold 2,964 Leaf EVs in the first half of this year, an increase of 69.4 percent over last year. "The UK's electric vehicle market is growing at an extraordinary pace," says Nissan's James Wright, "and while it may be too early to talk about tipping points, today's achievement certainly indicates we're well on our way." The Nissan Leaf is the best selling battery electric vehicle in the UK. Read more from EV Meerkat. ClipperCreek has added a new 40-amp EV charger to its lineup. Called the HCS-50, the 240-volt level 2 charger is designed to serve both residential and commercial markets. "The HCS-50's rugged design and ample 25 foot charging cable make it a perfect solution for fleet and commercial applications," says ClipperCreek Sales Manager Will Barrett. "As battery range increases, the vehicle's ability to accept power is increasing, too, and the HCS-50 offers users extra power to get their vehicles charged up and back on the road fast." The HCS-50 charging station is priced at $835. Read more in the press release below. ClipperCreek Announces Availability of HCS-50 Electric Vehicle Charging Station Top selling EVSE manufacturer releases high-powered 40 amp EV charging station AUBURN, Calif., July 22, 2015 /PRNewswire/ -- ClipperCreek has added the HCS-50 electric vehicle charging station to their product line. The HCS-50 is a powerful and rugged 40 amp station paired with a highly durable rubber overmolded cable and vehicle connector. Offering power, reliability and value, this 240 volt, level 2 electric vehicle charging station, rated for both indoor and outdoor use, is priced at $835.