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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Infiniti ESQ is a Chinese Nissan Juke Nismo

Take a Nissan Juke Nismo, replace all of its suede and Alcantara interior with leather and cross-stitching, replace all of its badging with the words "Infiniti ESQ," and boom! You've got a made-for-China crossover aimed at "the new millennials." Infiniti teased the coming of the ESQ last month, and today, we're treated to pictures taking it in from various toothsome angles.
Whippersnappers with anywhere from 200,000 yuan ($33,507 USD) to 300,000 yuan to spend will get the same 197 horsepower, 1.6-liter turbocharged four-cylinder, sport-tuned CVT and all-wheel drive that we know in the Juke Nismo. We haven't tracked down any other official information about it yet, but potential buyers will get their first look at it during the Chengdu Motor Show that opens later this month, where it will share market-specific notes with Infiniti Q50 L.

Nissan GT-R goes on Rockies Alberta adventure with Epic Drives

Years after its original debut, the Nissan GT-R remains a much-feared, well-regarded entry in the sports car landscape. Sure, many of its original competitors are onto new generations these days, but Nissan has continually improved the GT-R, giving it meaningful tweaks almost every year since it came to the US market for 2009. Reviewers also just seem to keep finding things to praise about the all-wheel drive, turbocharged coupe. In this episode of Epic Drives, the GT-R proves that in addition to being a quite pleasant road trip companion around the province of Alberta, Canada, in a pinch it can go off-road to herd some horses, too.
At its heart, Epic Drives amounts to half travelogue and half driving review. So in between snaking the GT-R through some picturesque roads, host Arthur St. Antoine takes a tour of Alberta and the Canadian Rockies. If you're in the mood to take a drive in the Nissan through a landscape that blends the looks of a prairie, the Alps and fjords, then have a seat and check this video out.