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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan is optimistic about FCA partnership, but wants the right terms

BEIJING – Nissan is optimistic about partnering with a combined Renault and Fiat Chrysler (FCA), as long as it can protect the ownership of technology developed over two decades of working with Renault, a senior executive told Reuters. The executive, who declined to be identified because he is not authorized to speak to the media, said he was cautiously optimistic about the possibility of generating "synergies" by sharing Nissan's autonomous drive know-how, electrification and greenhouse-gas-scrubbing technologies for powertrains. But he said the possible $35 billion merger of Renault and FCA would not give FCA the automatic right to use those technologies, which it needs to meet stringent emissions regulations and better compete in a industry being transformed by electric vehicles. He also floated the possibility that Nissan could look at boosting its stake in Renault, or a merged Renault-FCA, to gain more say in shaping the future of the alliance. "We would go ahead with partnering or cooperating with FCA only if we can guarantee tangible benefits from sharing technologies with FCA and only if we can work out conditions that are satisfactory to us," the Yokohama-based executive said. "If Renault wants to pursue this deal, we feel we need to look seriously at supporting them," he said. The executive's comments highlight how Nissan could look to leverage its advanced technology to gain greater bargaining power with a merged Renault-FCA. Renault is Nissan's top shareholder with a 43.4% shareholding, while Nissan holds a 15% non-voting stake in the French automaker. That unequal partnership has long rankled Nissan, which is the bigger company by far. A Nissan spokesman referred Reuters to a statement issued on Monday, where Nissan Chief Executive Hiroto Saikawa said: "I believe that the potential addition of FCA as a new member of the alliance could expand the playing field for collaboration and create new opportunities for further synergies." "That said, the proposal currently being discussed is a full merger which — if realized — would significantly alter the structure of our partner Renault. This would require a fundamental review of the existing relationship between Nissan and Renault," Saikawa said, adding that Nissan would analyze and consider its "existing contractual relationships". BOOSTING STAKE?

Nissan Juke Nismo RSnow is dashing through the snow

With much of the Northeastern US buried and shoveling out from under a think blanket of snow, the possibility of getting stuck is a concern for some drivers. However, Nissan is ready for the absolute worst winter can throw at it with the new Juke Nismo RSnow. This wild-looking off-roader is a nearly stock Juke Nismo RS with all-wheel drive and the Xtronic CVT. Of course, there are some very obvious changes – tracks replace all four wheels. According to Nissan spokesperson Josh Clifton to Autoblog, the Dominator Track Systems come from a company called American Track Truck. The only other alterations are tweaks to the fascias to fit the parts and reprogramming for the torque-vectoring all-wheel-drive system. The top speed is estimated at around 62 miles per hour. "It was built as a support vehicle for an ice-driving event in Lapland, Finland," said Clifton to Autoblog via email. The automaker is releasing more info about the RSnow soon, but in the meantime watch the brief clip of this all-weather Juke blasting through some powder, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Nissan Juke Nismo RSnow News Source: TwitterImage Credit: Nissan Aftermarket Design/Style Nissan Crossover Off-Road Vehicles Performance Videos nissan juke nismo nissan juke nismo rs