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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Toyota recalls another 2.9 million vehicles over Takata airbags

Subaru, Mitsubishi and Hino doing recalls, too.

James May was hospitalized after Mitsubishi Lancer Evolution crash

British auto journalist and TV host James May was reportedly whisked to the hospital after a crash during filming of The Grand Tour. The presenter was said to have been driving a yellow Mitsubishi Lancer Evolution VIII at 75 mph when he crashed into a tunnel wall.  Fortunately, The Sun reports that May, 59, broke a rib during the crash and required x-rays and a brain scan before being released from the hospital in mostly good health. This was not always the case with the former BBC Top Gear hosts. Famously, Richard Hammond received severe injuries from a 2006 crash at 280 mph in a drag racer. Hammond was also involved in a fiery crash of a Rimac One in 2017, but walked away mostly uninjured.  The details of the crash are a bit vague, but apparently it involved a challenge where May was supposed to drive the Evo down a long tunnel at a naval base in Norway. The Sun describes the stunt as taking place in the pitch black passage, with lights only illuminating as the car drove by. With mere seconds to react, May was unable to brake in time from 75 mph and slammed the Evo into a wall. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The segment apparently involved May, Hammond, and Jeremy Clarkson taking AWD sedans to the Arctic Circle. Two other cars have been posted to social media by Clarkson himself and by fans, as discovered by Motor 1. Those cars are a Subaru Impreza WRX STI and an Audi RS4. After the Evo's destruction, the Subaru and Audi continued on without it. The cars were driving in Norway six months ago, but May's hospitalization is only now coming to light.  Thankfully Captain Slow, as May is nicknamed, is alright. As for the state of the increasingly endangered Evo, however, we'll just have to wait until the next season of Grand Tour airs.