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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Concept G4 leaves us feeling blue

To say we were unimpressed by the 2014 Mitsubishi Mirage that debuted in New York earlier this year would be one heck of an understatement. So pardon us for not oohing and aahing over the Concept G4 that we're seeing for the first time here in Shanghai. It is, basically, a Mirage sedan. Try to contain your excitement.
Mitsubishi states that it intends to roll out the production version of the G4 Concept globally, powered by a 1.2-liter MIVEC engine mated to a continuously variable transmission that should at least be good for some substantial fuel economy gains. The Mirage, after all, is rated at 37/44 miles per gallon city/highway. We're also told that the car will be very lightweight, and that this should aid in making this thing not drive like a total dud.
We'll wait and see how the relatively sharp lines of the concept transfer to production form, but given that we already know what the Mirage looks like, we have a pretty good feeling that we'll be just as underwhelmed the second time around. Have a look below for the press blast.

Mitsubishi drops two more teasers of new Outlander

Mitsubishi just keeps teasing the debut of the refreshed 2016 Outlander at the 2015 New York Auto Show on April 2. The Japanese brand already hinted at the updated CUV's look on the company's invitation to the event in the Big Apple. Now, it released an even clearer view of the front and the first official look at the crossover's rear. Debuting Mitsubishi's new design language, a shot of an Outlander waiting at port already revealed its new nose completely undisguised. The brand's latest teaser provides yet another glimpse at it and further confirms the X-shaped front end that's outlined in chrome. As with the rest of the updated styling, the rear also adapts the look of last year's Concept-S. The taillights are still separated into three bars, but here they stop at the tailgate in the center, rather than running all the way across like on the show car. Beyond just the refreshed styling, the 2016 Outlander has over 100 improvements, according to Mitsubishi, including NHV refinements, better handling and improved throttle response. We will get the full details about all of the tweaks in New York in just a few days. Related Video: MITSUBISHI MOTORS TO CONDUCT WORLD PREMIERE OF 2016 OUTLANDER AT THE NEW YORK INTERNATIONAL AUTO SHOW Mitsubishi Motors North America, Inc. (MMNA) is pleased to announce that it will make the world premiere of the 2016 Outlander during its press conference at the 2015 New York International Auto Show in the North Hall (booth 260) on Thursday, April 2, 2015 at 11:30a.m. ET. The 2016 Outlander will be the first Mitsubishi vehicle to debut the brand's new design language. The 2016 Outlander is a refined crossover utility vehicle that features over 100 engineering and design improvements including a new, powerful and dynamic appearance, enhanced road performance as the result of improvements to noise levels, ride, handling and throttle response, and a more eloquent yet functional interior space. The new 2016 Outlander demonstrates the brand's renewed emphasis on style, refinement and overall driving experience. For those who are unable to join Mitsubishi Motors in New York, the press conference will be internationally broadcast live. For details about the webcast please check media.mitsubishicars.com. Full 2016 Outlander details will be released at 11:30a.m. ET on April 2, 2015. About Mitsubishi Motors North America, Inc.