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Mitsubishi EVs manage 1-2 division win at Pikes Peak *UPDATE

*UPDATE: Monster's time has now officially been posted as 9:43.9. Looks like coming back for a third crack at the mountain was the right move for Mitsubishi. At the 2014 Pikes Peak International Hill Climb this past weekend, the two all-electric Mitsubishis, one piloted by Greg Tracy, the other by Hiroshi Masuoka came in first and second, respectively, in the Electric Vehicle division. The EVs were the third iteration of the MiEV Evolution prototype racer, which until now has had a tough time getting to the top of the podium. The first version crashed in 2012 and came in second and third – behind Nobuhiro "Monster" Tajima – last year. This year, Monster suffered a transponder glitch and his final time could only be estimated at 9:46 was 9:43.9. That's pretty much the same as last year, when he finished with a 9:46.530. Last year, the Mitsubishi duo finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), So, if Monster equaled his time from last year, then the Mistubishi drivers must have improved their times up the hill to beat him. They did more than that, though, dramatically lowering their times to 9:08.188 (Tracy) and 9:12.204 (Masuoka). What's most impressive is that Tracy's low time was just 2.4 seconds behind overall winner Romain Dumas, who drove a gasoline-powered Le Mans sports car prototype up the hill. Find more details below. MITSUBISHI MOTORS SCORES AN IMPRESSIVE 1-2 FINISH IN THE 2014 PIKES PEAK INTERNATIONAL HILL CLIMB Drivers Greg Tracy and Hiroshi Masuoka dominate the Electric Vehicle division in the innovative Mitsubishi MiEV Evolution III racing prototype Mon, Jun 30, 2014 - Colorado Springs, Colorado - A pair of Mitsubishi Motors North America, Inc. (MMNA) technologically advanced MiEV Evolution III all-electric prototype racecars placed first and second within the Electric Vehicle division in the 92st running of the famous Pikes Peak International Hill Climb (PPIHC) on Sunday, June 29th in the skillful hands of six-time PPIHC motorcycle champion Greg Tracy and two-time Dakar Rally winner Hiroshi Masuoka, respectively. Finishing a mere 2.4 seconds behind overall 2014 Pikes Peak race winner Romain Dumas and his gasoline-powered Le Mans sports car prototype, the stage has been set for highly energy-efficient and sustainable electric-powered vehicles like the Mitsubishi MiEV Evolution III to soon become the dominant force in this challenging one-of-a-kind motorsport competition.

Mitsubishi scores record global operating profits

In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.
According to Reuters, Mitsubishi Motors had an operating profit of 123.4 billion yen ($1.2 billion) worldwide for the fiscal year that ended in March. That's twice as much as last year and a new all-time record for the Japanese automaker. It's even paying dividends to investors for the first time in 16 years, and its expected profit of 135 billion yen ($1.3 billion) in the new fiscal year matches a goal it had set for itself to achieve two years from now.
The automaker currently focuses much of its efforts on Southeast Asia, which accounts for about a quarter of its sales. It will put even greater attention there in the coming years with more local production, according to Reuters.

2017 Mitsubishi Model Year Preview and Updates

This ain't your father's Mitsubishi. And for those focused more on 'economy' than 'Evo', that's probably a good thing. The Evolution is no more, Mitsubishi's truck-tough Montero is no longer sold in the States, and the Mirage sedan and hatch serve as little more than price holders in a constricted lineup. With that, sales are up and Mitsubishi is working hard on a revamp of its entire lineup. The newest addition comes this fall in the form of a small crossover, the 2018 Eclipse Cross, pictured above. MITSUBISHI i-MIEV: The least expensive EV available in the US market obtains an optional navigation package. The nav unit includes a seven-inch touch screen, Fuse hands-free link, USB port, rearview camera and steering wheel controls. LANCER: The Lancer lives, albeit without the mojo intrinsic to the high-performance Evo, now discontinued. For '17 a rear camera is standard on the small four door, along with new wheels and an optional Sun and Sound package. MIRAGE: Mitsu's entry-level hatch and sedan receive an aggressive refresh for 2017, with an enhanced exterior (new front fascia, hood, grille and wheels), a bump in horsepower and improved suspension. Also, two new colors are added: Wine Red and Sunrise Orange. OUTLANDER SPORT: While awaiting an all-new Sport, Mitsubishi's compact crossover adds automatic climate control, upgraded seat fabric and – as announced at this year's Chicago Auto Show – a Limited Edition trim. OUTLANDER: Mitsubishi's large three-row crossover receives a new, entry-level All-Wheel Control 4WD system and enhanced technology.