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2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

2017 Mitsubishi Model Year Preview and Updates

This ain't your father's Mitsubishi. And for those focused more on 'economy' than 'Evo', that's probably a good thing. The Evolution is no more, Mitsubishi's truck-tough Montero is no longer sold in the States, and the Mirage sedan and hatch serve as little more than price holders in a constricted lineup. With that, sales are up and Mitsubishi is working hard on a revamp of its entire lineup. The newest addition comes this fall in the form of a small crossover, the 2018 Eclipse Cross, pictured above. MITSUBISHI i-MIEV: The least expensive EV available in the US market obtains an optional navigation package. The nav unit includes a seven-inch touch screen, Fuse hands-free link, USB port, rearview camera and steering wheel controls. LANCER: The Lancer lives, albeit without the mojo intrinsic to the high-performance Evo, now discontinued. For '17 a rear camera is standard on the small four door, along with new wheels and an optional Sun and Sound package. MIRAGE: Mitsu's entry-level hatch and sedan receive an aggressive refresh for 2017, with an enhanced exterior (new front fascia, hood, grille and wheels), a bump in horsepower and improved suspension. Also, two new colors are added: Wine Red and Sunrise Orange. OUTLANDER SPORT: While awaiting an all-new Sport, Mitsubishi's compact crossover adds automatic climate control, upgraded seat fabric and – as announced at this year's Chicago Auto Show – a Limited Edition trim. OUTLANDER: Mitsubishi's large three-row crossover receives a new, entry-level All-Wheel Control 4WD system and enhanced technology.

Good news, everyone! Updated Mitsubishi Mirage coming in 2017

If you think you see a 2016 Mitsubishi Mirage, it's a mirage. That's because the dreadful subcompact is going away for the new model year. But don't worry, the Mirage will make a triumphant return with a few updates. According to Car and Driver, an updated Mirage will launch early in the 2017 model year with powertrain and chassis enhancements. That's a good thing, considering how poorly the current car has been received. Also coming for 2017 is the Mirage sedan, a car that's already sold in other markets. Mitsubishi already confirmed the sedan's arrival, and considering how popular the base Nissan Versa sedan is, this should only improve the Mirage's sales here in the US. Speaking of sales, the Mirage isn't doing too bad in our market. It's the second-best-selling Mitsubishi product currently, beating the Outlander and Lancer through July of this year. An updated version and a sedan model will help, too. And hey, maybe this refreshed one won't be so dreary.