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Mitsubishi shows off MiEV Evolution III for Pikes Peak

In May 2012, Mistubishi unveiled a completely unexpected version of the i-MiEV electric jellybean to challenge the climb up Pikes Peak, the MiEV Evolution. In 2013, the company unleashed the MiEV Evolution II. For 2014, well, you can probably guess. Say hello to the MiEV Evolution III. The latest, ahem, evolution of these cars features redesigned chassis and bodywork as well as a 50 kW boost to the electric motors, up to 450 kW, which translates to a 67 horsepower increase up to 603 hp. Two of these bad boys will tackle the 2014 Pikes Peak International Hill Climb (PPIHC) later this month in the Electric Modified Division at the hands of drivers Greg Tracy and Hiroshi Masuoka. The race starts at 9,390 feet and ends at 14,110 feet above sea level and takes place June 29. Mitsubishi hasn't yet managed to win the EV category in. The first Evolution crashed during practice and last year Masuoka came in second in the EV division while Tracy came in third. The 2013 winner was Nobuhiro "Monster" Tajima in the Monster Sport E-Runner. Will the third time be the charm? Mitsubishi Motors to Compete in the 2014 Pikes Peak International Hill Climb for Third Consecutive Year Pair of advanced MiEV Evolution III all-electric racecars to compete Mon, Jun 02, 2014 - Cypress, California - Mitsubishi Motors North America, Inc. (MMNA) will compete in the Electric Modified Division of the prestigious 2014 Pikes Peak International Hill Climb (PPIHC) with a pair of technologically-advanced MiEV Evolution III 100% electric-powered purpose-built racecars in the 92nd running of the "Race to the Clouds" on June 29th near Colorado Springs, Colorado. First run in 1916, the annual Pikes Peak International Hill Climb is a treacherous 12.42-mile/156 corner road course through the Rocky Mountains in Colorado commencing at an elevation of 9,390 feet and finishing at 14,110 feet – nearly 3 miles above sea level. The Pikes Peak race is the second oldest motorsports event in the United States after the Indianapolis 500. "Pikes Peak is an excellent laboratory for testing our advanced MiEV (Mitsubishi innovative Electric Vehicle) technology," states Don Swearingen, executive vice president Mitsubishi Motors North America, Inc.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

WM Motors releases renderings based on Mitsubishi photos

An interesting gaffe has reared its head as WM Motors has published the first images depicting its new car portfolio. The renders showing Chinese electric vehicle startup's future cars appear to have been based on Mitsubishi Outlander press photos, as discovered by Electrek's Fred Lambert. It is one thing to show mere renders of future cars – that is certainly widely accepted, as the cars are planned to be launched in 2018 at the earliest – but it's the background that gives away how the renders are based on doctored Mitsubishi shots. Details are shared between the Outlander and WM Motors' rendering, with wheels, mirrors and doorhandles directly lifted off the Mitsu; in practice, the comparison shots become a pastime of "spot the similarities." The SUV is said to be designed by a former Bentley and Volkswagen designer, Sam Sun, but it is not yet clear whether he meant the production vehicle to share its decorative rear diffuser panel with a Mitsubishi. Perhaps these were work images never really meant for official publication, as they handily show the SUV's dimensions on the road. In addition to Electrek, Google seems to also be on the game, as a reverse image search on the VM Motor shots produces Mitsubishi suggestions. According to Car News China, which circulated the images, WM stands for either Weltmeister (world champion in German), or weima in Chinese, which means a powerful horse. The company is spearheaded by Freeman Shen, formerly of Geely, and the Suzhou factory is planned to produce 50,000 cars per year starting in 2018. There is talk of the cars featuring Huawei connectivity technology, with the hardware being produced together with the German companies Bosch and Siemens. Related Video: Featured Gallery VW Motor Mitsubishi News Source: Electrek Green Weird Car News Mitsubishi Green Automakers SUV Electric