2010 Mitsubishi Outlander on 2040-cars

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2014 Mitsubishi Mirage

This could have been something great. Last fall, Mitsubishi slapped its triple-diamond badge on a dainty little hatchback called Mirage, offering plenty of functionality and 44 miles per gallon on the highway, all starting at a super-low $12,995. For budget shoppers, this seemed to be a good thing - not to mention a much-needed breath of fresh air for the company's waning US automotive arm.
I will fully admit to being a bit harsh on the Mirage following its debut at the 2013 New York Auto Show, often making it the butt of jokes with my colleagues. But at the end of the day, I love cheap, basic, honest little cars like this, and I wasn't prepared to write off the Mirage until I spent some time behind the wheel. After all, on paper, a Mazda2 looks pretty unremarkable, and yet it's one of my favorite small cars to drive.
Much as I wasn't looking forward to putting my foot in my mouth, I was sort of hoping to feel the same way about the new Mirage. It's a bland package, but it could have been filled with the same spunky spirit and well-meaning composure of vehicles like the aforementioned Mazda, or even stuff like the Honda Fit or Chevy Spark and Sonic.

Mitsubishi Concept GR-HEV brings diesel hybrid efficiency to the pickup game

Mitsubishi unveiled its Concept GR-HEV at the 2013 Geneva Motor Show. Branded a "Sport Utility Hybrid Truck," the concept mates a 2.5-liter clean diesel engine with a front-mounted electric motor for a more efficient one-ton pickup. Complete with an automatic transmission mated to a full-time four-wheel-drive system, the GR-HEV is designed to make hybrid technology attractive to buyers beyond the traditional compact car market. Mitsubishi says the vehicle's drivetrain is good for CO2 emissions of 149 grams per kilometer. For comparison's sake, the global 2012 Ford Ranger emits 264 g/km when equipped with the 3.2-liter turbo-diesel engine and a six-speed manual transmission.
Designed to be both more simple and less expensive than electric, plug-in hybrid or standard hybrid work vehicles, the GR-HEV would theoretically yield both the instant torque of a hybrid and the range of a traditional diesel. You can take a closer look at a full press release below for more information.

Mitsubishi hopes to raise $2.5B with stock sale

Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years.
Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares to sister companies like Mitsubishi UFJ Financial Group, Mitsubishi Heavy Industries and Mitsubishi Corp. Now the automaker is preparing to buy back those shares, only to raise the capital, it's selling $2.5 billion worth of shares, simultaneously paying stock dividends for the first time in over 16 years.
The stock issue will reportedly include as many as 241 million shares at a value of $10.73 each. The move is part of a long-term reorganization being implemented by the automaker's president Osamu Masuko, and is expected to help the company double its net income and eliminate all outstanding preferred shares by the end of the fiscal year closing in March.