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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi Mirage fuel economy challenge winner duct tapes his way to 74.1 MPG

There's a lesson to be learned from the Mitsubishi Motors' Extreme MPG Hypermiling Challenge: if you want to get your 2014 Mirage to get over 74 miles per gallon, apply duct tape. During the recent event, which ran from Las Vegas, NV to Cypress, CA (where Mitsubishi has its North American HQ), a number of journalists were "allowed to make very minor modifications to their cars from production form." Their solution was to put some colored duct tape over some of the gaps in the front fascia sheetmetal as a way to try and reduce aerodynamic drag. A combination of expertly applied sky blue tape on a Kiwi Green Mirage and careful driving allowed About.com's Aaron Gold to reach 74.1 mpg in the contest. That beat out Popular Mechanics' Mike Austin (driving a Plasma Purple Mirage) and Autobytel's Joni Gray (Sapphire Blue) who tied for second with an average mpg rating of 68.5. The $12,995 car's official EPA fuel economy ratings are 37 city/44 highway/40 combined (continuously-variable transmission model). You can read the Autoblog review of the '14 Mirage here, check out the press release below and keep an eye out for a 30-minute video version of the event on Cars.TV soon. About.com's Aaron Gold Crowned the Winner in Mitsubishi Motors' Extreme MPG Hypermiling Challenge by Achieving an Amazing 74.1 MPG in his 2014 Mitsubishi Mirage Cypress, California, March 13, 2014 – Aaron Gold of About.com, with an astounding fuel efficiency of 74.1 mpg driving his Kiwi Green 2014 Mitsubishi Mirage, finished today with the highest MPG in the Mitsubishi Motors Extreme MPG Hypermiling Challenge. Following Aaron in the 275-mile trek from Las Vegas, Nevada to the Mitsubishi Motors North America, Inc. (MMNA) headquarters in Cypress, California was Mike Austin from Popular Mechanics in his Plasma Purple Mirage and Joni Gray of Autobytel in her Sapphire Blue Mirage. Amazingly, both Mike and Joni tied with an average fuel economy rating of 68.5 mpg. "This was such an exciting event, to have such knowledgeable colleagues in our industry to push the limit to see how high of an MPG can be achieved in our 2014 Mirage," stated Don Swearingen, Executive Vice President of MMNA. "I never figured I'd come in over 70 MPG!" said winner Aaron Gold of About.com. "All three of us kept our speeds down; I think keeping my eyes way down the road, planning ahead and avoiding sudden changes of speed was what gave me the edge.

Mitsubishi HQ raided by the Japanese government

Mitsubishi's fuel economy scandal continues to grow, and the Japanese government wants answers. According to Reuters, the Japanese Transport Ministry raided the company's headquarters and a factory in Nagoya today. This raid comes soon after the company revealed that a number of its SUVs were also being sold with incorrect fuel economy ratings. The Japanese government issued a stop-sale on those vehicles a few days ago. This raid also follows an internal investigation conducted by Mitsubishi to discover how this fuel economy scandal happened, and how the practices that led to it were able to continue for 25 years. The internal investigation revealed a few contributing factors that all fell under issues with the company's culture. There was significant pressure throughout the company to reach fuel economy targets and missing them wasn't readily accepted. Questioning decisions of management was also discouraged, and it seemed the different divisions of the company weren't working well together. The findings of this raid have yet to be revealed, but it will be interesting to see how they compare with those of the internal investigation. The Japanese Transport Ministry seems intent on preventing a repeat of this with another company considering that, according to Reuters, it "sent documents to other automakers to enforce compliance with rules for calculating mileage ." Related Video: News Source: Reuters via Automotive News EuropeImage Credit: Julien Amado / Autoblog Quebec Government/Legal Green Mitsubishi Fuel Efficiency investigation