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Mitsubishi Motors to relocate North America HQ to Tennessee

NASHVILLE, Tenn. — Mitsubishi Motors announced on Tuesday that it is relocating its North America headquarters from California to Tennessee, a move that will bring the Japanese automaker closer to its sister company Nissan and strengthen Tennessee's growing reputation as an epicenter of the automotive sector. Tennessee Gov. Bill Lee and Department of Economic and Community Development Commissioner Bob Rolfe — who made the announcement with Mitsubishi Motors North America — say the headquarters move from Cypress, California, to Franklin, Tennessee, will result in an $18.25 million investment in the region and approximately 200 jobs. Lee and Rolfe added that they met with Mitsubishi's global executives last week to convince them to move to Tennessee while in Japan during the Republican governor's first trade mission. It is unclear what financial incentives state officials offered Mitsubishi to move to Tennessee. "As we drive toward the future, this is the perfect time for us to move to a new home. While we say farewell to the Golden State with a heavy heart, we're excited to say hello to Music City," Fred Diaz, Mitsubishi Motors North America's president and CEO, said in a statement. Franklin is located just south of Nashville, also known as "Music City," and is home to the state's most powerful Republicans, ranging from Gov. Lee, U.S. Sen. Marsha Blackburn and House Speaker Glen Casada. "Over the years, Tennessee has become the epicenter of the Southeast's thriving automotive sector, and I'm proud Mitsubishi Motors will call Franklin its U.S. home and bring 200 high-quality jobs to Middle Tennessee," Lee, who took over the office this year, said in a statement. Mitsubishi Motors' North America headquarters has been located in California since 1988. The company expects the relocation will begin in August and will be completed by the end of the year. Initially, a temporary office will handle operations to allow the company time to identify a permanent office. Company officials say the move is part an ongoing effort to "reinvent every aspect of Mitsubishi Motors in the U.S.," as well as strengthen the Renault-Nissan-Mitsubishi Alliance. Nissan has a production plant in Smyrna, Tennessee, and owns a 34% stake in Mitsubishi Motors. Last week, Mitsubishi Motors Corp.

2020 Mitsubishi Outlander Sport shows its big, new face in America

The 2020 Mitsubishi Outlander Sport initially showed us its new sheetmetal at the Geneva Motor Show, but we got a chance to check out the vehicle in the flesh at the company's research and development center in Ann Arbor, Mich., today. Nearly everything we learned about the Outlander Sport (known as the ASX in other markets) before applies to the North American version of the vehicle. However, one aspect we were uncertain of was the continued presence of the manual transmission. We asked, and Mitsubishi is officially dropping the stick shift version of the Outlander Sport with this update. It was previously only available on the base trim level, exclusively paired with the 2.0-liter four-cylinder engine. Mitsubishi was one of the last holdouts to offer a manual transmission option in the small crossover market, and now they're officially out. Three-pedal versions of the Outlander Sport represented just 2% of total model sales, so the business case just wasn't there anymore. We confirmed that the powertrains from the 2019 model year car will carry over to the 2020 Outlander Sport, which means you'll have the choice between the 148 horsepower 2.0-liter or the 168 horsepower 2.4-liter four-cylinder. Both engines are paired to a CVT. Of course, all-wheel drive will also continue to be available optionally. The big changes are in the styling that Mitsubishi thinks will make it stand out among competitors. Looking at the crossover directly in the face gives us a real truck-like and rugged vibe. This is where Mitsubishi put most of its eggs, appealing to folks who want a tougher looking vehicle. To our eyes, the execution comes off as a bit haphazard, lacking in cohesiveness with the sheer number of things going on. There's gray satin plastic, piano black plastic and flat black plastic all hanging out next to each other. Then the "shield" sort of juts outward at us, standing in stark contrast with the shiny reflective surfaces on either side of it. Judge for yourself, but the previous design was slick and much simpler than this mash up. Mitsubishi kept things relatively subdued out back, and we like the evolution of the taillights and rear bumper here. There isn't much to speak about down the sides other than a different wheel design and a small fake vent added. One could argue the interior was the Outlander Sport's sorest point, but sadly Mitsubishi chose to neglect this part of the car.

Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.