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Nissan's purchase of Mitsubishi is officially official
Thu, Oct 20 2016After the company's announcement in May, the Nissan's purchase of a 34 percent stake in Mitsubishi is now official. The deal cost Nissan $2.3 billion, according to the Wall Street Journal, and brings Mitsubishi into the Nissan-Renault Alliance. The company explained that this new partnership will manifest itself in shared vehicle platforms and technology, joint purchasing, and shared manufacturing. Nissan also said that this purchase will make the company one of the three largest companies by volume in the world. Nissan also emphasized that Mitsubishi will very much be a partner in the current alliance with Renault. In addition, Carlos Ghosn, CEO of both Nissan and Renault, has been nominated to be the new chairman of the Mitsubishi board. With Ghosn at the head of the board, current Mitsubishi president and CEO, Osamu Masuko, will remain in his positions but Nissan's current chief competitive officer will join Masuko as co-chief executive officer at Mitsubishi. With these companies now working together, we'll probably start seeing more commonality between Nissan and Mitsubishi products here in the States. It would also be a great opportunity to get some of Mitsubishi's cooler products here. Perhaps Mitsubishi and Nissan will take our hint about the Delica. This article has been revised to clarify that Nissan Motors purchased the stake in Mitsubishi, not the Nissan-Renault Alliance, and to add the value of the purchase. Related Video: News Source: Nissan, Wall Street JournalImage Credit: Issei Kato / Reuters Mitsubishi Nissan Renault renault-nissan alliance
Mitsubishi's first US chairman since 2007 charged with revitalizing brand
Fri, 02 Nov 2012Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.
Angry dad smashes son's Mitsubishi with Xbox
Fri, 17 Oct 2014It's normal for parents to get frustrated with their kids sometimes. Moms and dads have high hopes for the success of their brood, and when the youngsters let them down, it hurts. That's not an excuse to be destructive, though. Especially not to the point of destroying a Mitsubishi Montero Sport with an Xbox 360 like in this video.
The clip claims to be about a dad upset that his kid doesn't have a job and stays home playing video games. The guy takes his anger out not just on the console but also his son's car. The Mitsubishi definitely takes its fair share of the punishment here even after the Xbox is broken.
If this were real, it would be a pretty horrifying fight to watch. But while we can't be entirely certain, we're almost positive that this argument is completely staged for a number of reasons. The major one is that the same uploader also has videos with millions of total views of the same "Psycho Dad" dropping an Xbox in a pool, running over games with a lawn mower and taking an axe to a laptop. Furthermore, just looking at the clip itself, people don't generally wait for the other person to stop talking when yelling at each other. It also seems a bit suspicious that the kid directly speaks to the audience at one point.