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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Electric unveils Emirai 4 autonomous EV concept for Tokyo

Mitsubishi Electric – a separate arm from Mitsubishi Motors ­– specializes in electronics. That includes things like air conditioning and refrigerators, but also covers a number of automotive systems and parts ranging from engine control units to power steering to electrification products. Now, Mitsubishi Electric is putting that expertise to use in the field of future mobility, unveiling an entire concept car, called the Emirai 4, for the Tokyo Motor Show. The Emirai 4 is electric, and can switch between normal and autonomous driving. It has a head-up display that uses augmented reality, powered by high-accuracy 3D mapping and positioning tech, to emphasize lane markings, making them more visible at night or in lousy weather. A central display is equipped with a sliding knob that can be assigned various functions, and is intended to help the driver keep their eyes on the road. The car is also equipped with a driver sensing system. It uses an interior camera to monitor the driver and passenger by detecting head position and posture. It can alert the driver to unsafe driving, respond to the driver or passenger's individual conditions to make them more comfortable, and aids in providing a smooth transition between autonomous and manual driving modes. The Emirai 4 also features an intelligent lighting system that detects when someone is going to open the door. That way, it can project an image onto the road and light up an alert on the rear of the car to alert passersby, hopefully preventing a collision with the door buy a pedestrian, cyclist, or another motorist. We'll be at the Tokyo Motor Show, so we'll be able to dig a little deeper into how these systems work (and get some better photos) when we see the Emirai 4 in person. This won't be the only concept bearing the Mitsubishi name at the Tokyo Motor Show. Mitsubishi Motors is planning its own unveiling of an electric vehicle called the e-Evolution. That all-wheel-drive SUV uses artificial intelligence to improve your driving skills. Mitsubishi has been teasing the e-Evolution, which borrows its name from the hardcore Lancer we all know and love, and it will get its full reveal next week. Related Video:

2017 Mitsubishi Outlander Sport | Affordable outlier

The $10,000 new car, truck or SUV is long dead, and the $15,000 price point is nearly so. To purchase a new vehicle and enjoy everything buying "new" implies (warranty, reasonably new tech, a long life and affordable financing), you have to spend $20,000, probably more like $25,000. We'll take a look at spending that $20K at a Mitsubishi store. If you've forgotten Mitsubishi, don't blame yourself. A generation ago, Mitsubishi's American arm had a financial meltdown, precipitated by a consumer financing plan offering zero interest and zero payments for way-too-many-months. When it was time to make payments customers simply returned the cars, leaving Mitsubishi holding a very expensive inventory worth substantially less than what was owed. Later, of course, the economy had its own meltdown, from which most of America's automotive industry rebounded. But Mitsubishi, with a sparse lineup and little marketing, is still working on that. A recent infusion of Nissan capital will help, as should Nissan's managerial oversight. Despite Mitsubishi's aging lineup, the Outlander Sport stands out - Mitsubishi continued to build it while other manufacturers were belatedly awakening to the subcompact crossover segment. And while its platform is old and its menu of standard and optional equipment dated, if you're on a tight budget you might find it attractive. Dimensionally, the Outlander Sport is a plus-size relative to Mazda's CX-3 and Honda's HR-V. For a detailed comparison of all three entries, visit Autoblog's comparison tool here. The CX-3 boasts the shortest wheelbase (101.2 inches), while the Honda sits at 102.8 inches and the compact Outlander Sport stretches to 105.1. In overall length the Mitsu is close to both the CX-3 (168 inches for the Mazda, 171.5 for the Outlander Sport and 169.1 inches for the HR-V). Finally, the Outlander Sport's 3,000-pound weight is within a belt notch of the Mazda's 2,900 and the Honda's 2,900 (front-wheel drive/manual). The Mitsubishi sheetmetal and stance is reminiscent of Audi's Q5, and while the similarity is coincidental, it's fun to have an upmarket look in a $20,000 car. Of course, once the Outlander Sport is turned on, that upmarket vibe is gone. For your $20K you'll get a 2.0-liter engine offering 148 horsepower, just north of Mazda's 146 and Honda' s 141.