2015 Mitsubishi Outlander Sport Es on 2040-cars

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Final edition Mitsubishi Evo X arrives next June as 5MT GSR

Jalopnik recenly held an online Q&A session with Don Swearingen, an executive vice president at Mitsubishi Motors North America. If you're into Mitsu you should peruse the whole thread because questioners jumped all over the subject map, asking about getting the Delica here (not going to happen) and a new Montero (another concept presaging production is coming to the Chicago Auto Show next year), the company's fleet vehicle stance (they kill residuals, Mitsu isn't interested), and a Mirage racing series (right now it doesn't make sense). But for any enthusiast, every question not dealing with a new Lancer Evolution XI is merely a side dish. On that note, Swearingen took his turn ringing the death knell for the Evo series, saying "There are currently no plans for an Evo XI," which is kinder than his words at the LA Auto Show when he told Motor Trend, "Its time has come and gone." Nevertheless, he gave us a few more details on the final edition Evo Special Action Model that Automotive News reported on three months ago: it will be a GSR five-speed with "More horsepower, some suspension tuning, and some bits pieces that are still being finalized. Around 2,000 units will be available." Those of you hoping for a spiffier interior or a massive curb weight diet won't take much solace from that, but the 2,000 or so buyers who get to drive the hommage to The Once and Future King probably won't mind.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2014 Mitsubishi Mirage to carry $12,995 price tag*

If you've only got about twelve grand to spend on a car and you want something new, you've got options, but not many: You can get a Nissan Versa sedan for $11,900, a base Chevrolet Spark hatchback for $12,170, or - as Mitsubishi has just announced - a 2014 Mirage for $12,995.
Not only does that make it one of the cheapest new cars you can buy, but Mitsubishi also claims it's "the most fuel-efficient gasoline-powered non-hybrid vehicle in America," carrying an EPA highway fuel economy rating of 44 miles per gallon. But then that rating is for the CVT model, which will cost you an extra grand over the base five-speed manual version. The bog-standard DE model comes with features including automatic climate control, keyless entry and seven airbags, but for another $1,200 (with either transmission) you can upgrade to ES trim with a whole mess of other features. Regardless of which model you choose, though, you'll have to pay an extra *$725 for delivery ($920 if you live in Alaska or Hawaii), elevating the actual cost of entry to $13,720 in the Lower 48.