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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Employee warned Mitsubishi execs about mileage cheating in 2005

A damning report from the committee brought in to investigate Mitsubishi's alleged fuel economy fixing scandal has revealed a new employee stepped forward and implored the company to play it straight on its mileage data... Eleven years ago. The employee, identified in the report as F, pushed for honesty during a company workshop in February 2005, The Asahi Shimbun reports. The then-new worker told 20 company officials, including senior members of the performance testing department, that the way Mitsubishi measured fuel economy was different from the way government's method. Instead of acting on F's protests, officials said they had no memory of them, the report claims. The four-person committee, made up of lawyers and industry experts, isn't buying the excuse. "It is difficult to accept their explanations that they have no recollections because a new employee pointing out such a problem must have had a (strong) impact," the report read. But F's comments weren't the only internal sign that Mitsubishi allegedly ignored. In a 2011 questionnaire, multiple employees submitted responses claiming that the company had been falsifying data. But according to the committee's report, Mitsubishi's development department issued a report denying there was even a problem, which the company's execs accepted without question. According to The Asahi Shimbun, Mitsubishi CEO Osamu Masuko revealed that an internal investigation – which also denied F's remarks – acknowledged that the company hadn't followed government rules regarding fuel economy measurements since 1991. "We lacked unity needed to detect problems within the company and to solve them," Masuko-san said, backing up the committee report's claim that the company was divided. "From now on, we need to decide how to change our way of thinking." Related Video: News Source: The Asahi Shimbun via Motor TrendImage Credit: Toru Hanai / Reuters Government/Legal Green Mitsubishi Fuel Efficiency scandal

2018 Mitsubishi Eclipse Cross arrives in the U.S., pricing starts at $24,290

The first shipment of the 2018 Mitsubishi Eclipse Cross has arrived in the United States. Mitsubishi's new all-wheel drive compact crossover will go on sale in showrooms in early March with a starting price of $24,290, including a destination charge of $995. The Eclipse Cross debuted last year at the Geneva Motor Show with design cues borrowed from the XR-PHEV II Concept from 2015. The exterior design, which Mitsubishi says is inspired by a runner in the "Get set" position, includes a forward-raked rear window, wedge profile and deep side crease. Its starting price slots it just below competitors like the Honda CR-V and Hyundai Tucson, and it will come in four trim levels. Those include the base ES, which is the only trim available with front-wheel drive. Adding all-wheel drive, or S-AWC in Mitsubishi speak, adds only $600 to the base price. The LE S-AWC trim starts at $25,890 and the range-topping SE S-AWC starts at $27,390, though neither are eligible for options, so those are pretty much the prices customers will be dealing with. All trim levels are powered by a direct-injection turbocharged 1.5-liter inline-four that makes 152 horsepower and 184 pound-feet of torque. The S-AWC acronym would stand for Super All-Wheel Control, Mitsubishi's system that manages torque supplied to each wheel for added straight-line stability and cornering performance. It offers three selectable driving modes — auto, snow and gravel — to enhance performance. Safety technology includes blind-spot warning and lane-change assist, forward collision mitigation and lane-departure warning, plus a system that automatically adjusts headlight brightness to the conditions. Interior features include an available 7-inch infotainment display with a touchpad controller, Apple CarPlay and Android Auto, plus voice recognition via Google Assistant or Siri. There's also a full-color LCD head-up display available. A dual-pane sunroof and heated rear seats are some of the other niceties. The Eclipse Cross joins the brand's stable of crossovers, the Outlander and slightly smaller Outlander Sport, which helped Mitsubishi to a banner year in 2017, selling more than 100,000 vehicles for the first time in a decade. It also joins the Outlander PHEV, also new for 2018. Related Video: