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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi says 2016 Outlander PHEV for US 'will be completely different'

While attending the Pikes Peak International Hill Climb with Mitsubishi we got a chance to speak to three Mitsubishi Motors North America (MMNA) executives about the Outlander PHEV, how the brand is strengthening its lineup and how it plans to promote that.
The Outlander PHEV that's quickly and quietly rolling off lots in Japan, Europe and Australia right now is not the same model we're going to get when it arrives in Fall 2015, with MMNA Executive Vice President Don Swearingen and US PR chief Alex Fedorak telling us that "it will be completely different." It can probably be viewed as the next-generation vehicle, part of the "major restyle in 2016" that will reskin the model in the new design language being applied to the brand's crossovers.
Its hybrid system is being tuned for more refinement, and the same work being done on the interior.

Recharge Wrap-up: Tesla owner's garage makeover, Lucid signs deal with LG Chem

A Tesla owner has remodeled his garage to resemble a Tesla showroom. The Model S owner, who also runs Teslainventory.com, painted one wall a very specific shade of red, mounted a Tesla logo on it, and even bought the same table and stools used in some showrooms. He also documented the transformation, and gives tips on how other fans can give their own garage a makeover. Check it out in the video above, and read more at Electrek. Lucid Motors will source lithium-ion batteries from LG Chem. Lucid's batteries will use proprietary cell chemistry developed in partnership with LG. Lucid also has a battery supply deal with Samsung SDI for its first vehicle, but says it could use batteries for other companies through its own supply business, or for specific performance variants of its electric sedan. "The differing performance attributes available from the two cell suppliers provide Lucid with maximum flexibility to select the best cell for each application," Lucid says. Read more in the press release, or at Green Car Congress. Nissan, Renault, and Mitsubishi will share an electric vehicle platform. As other automakers are building their own mass market EVs, these three are teaming up in order to be able to offer their own models at prices competitive to their gasoline powered counterparts. According to the Nikkei, EVs from the three companies will all use the same platform as the upcoming 2018 Nissan Leaf, and will share motors, inverters, and batteries. Read more from Reuters, or at Green Car Reports. Related Gallery Lucid Motors EV Prototype News Source: Electrek, YouTube: DAErik, Lucid, Green Car Congress, Reuters, Green Car Reports Green Automakers Mitsubishi Nissan Tesla Renault Green Automakers Green Culture Electric Videos recharge wrapup