2002 Mitsubishi Montero Ls 4wd 4dr Suv on 2040-cars

Auto blog

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi kills CHAdeMO on upcoming Outlander PHEV

Mitsubishi will be adding a number of features to its Outlander Plug-in Hybrid SUV when it introduces the model to the US this summer. It'll also be subtracting a CHAdeMO-standard fast-charging port. The Japanese automaker is saying there aren't enough compatible stations in the States to warrant it, so domestic drivers will have to settle for the SAE port for their fast-charging purposes. Mitsubishi and Nissan are the two Japanese automakers that have been pushing hardest for CHAdeMO as a fast-charging standard. Many US and German automakers have been pushing the competing SAE Combo standard for fast-charging, but the charging station companies seem to be just as happy to install EVSEs with both ports on them. Mitsubishi showed off an Outlander PHEV at a reception in advance of the North American Auto Show in Detroit starting this week, though the car won't be at the show itself. The place where the CHAdeMO port is usually placed was covered by a plastic plate, according to Automotive News. Mitsubishi Motors North America spokesman Alex Fedorak confirmed to Autoblog that the Outlander PHEV will make its US debut by late summer, and that it wouldn't have a CHAdeMO charging port. The Outlander PHEV will start sales in August, and Mitsubishi is hoping the model's introduction will push Mitsubishi's US sales above the 100,000-vehicle threshold for the first time since 2007. The automaker has repeatedly delayed the US debut of the Outlander PHEV. While Mitsubishi hasn't released specifications, the model is likely to have better fuel efficiency and more power than its Japanese and European counterparts. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Automotive News, Automotive NewsImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Mitsubishi SUV Hybrid PHEV

Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.