1993 Mitsubishi Mirage S Coupe 2-door 1.5l on 2040-cars

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2013 Mitsubishi Outlander GT

I'm not a gambling man, but if there were a pool for an automotive death watch, my money would be on Mitsubishi... Lincoln is a close second. To understand the plight of Mitsubishi, you only have to look at its current lineup; they all just look, feel and drive about 10 years older than they really are. With the departure of the Endeavor and merciful killing of the Eclipse (the Galant lives on, but is on hiatus for the 2013 model year), one of the worst remaining offenders is the Mitsubishi Outlander, which I recently drove in top-level GT trim for this Quick Spin.
If we had a time machine and took the 2013 Outlander GT back to 1998, it would be revolutionary. If we could take it back to 2004, it might be near the top of its class. But in the current highly competitive crossover segment of today, the Outlander just falls short. Yes, the all-new 2014 Outlander is on its way later this year, but from what we've seen both inside and out, the new design would look great in 2008. That being said, spending a week with any vehicle can point out surprising highs as well as lows, and there are still plenty of reasons to enjoy Mitsu's midsize CUV.
Driving Notes

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Submit your questions for Autoblog Podcast #321 LIVE!

We're set to record Autoblog Podcast #321 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #321
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