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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi says 2016 Outlander PHEV for US 'will be completely different'

While attending the Pikes Peak International Hill Climb with Mitsubishi we got a chance to speak to three Mitsubishi Motors North America (MMNA) executives about the Outlander PHEV, how the brand is strengthening its lineup and how it plans to promote that.
The Outlander PHEV that's quickly and quietly rolling off lots in Japan, Europe and Australia right now is not the same model we're going to get when it arrives in Fall 2015, with MMNA Executive Vice President Don Swearingen and US PR chief Alex Fedorak telling us that "it will be completely different." It can probably be viewed as the next-generation vehicle, part of the "major restyle in 2016" that will reskin the model in the new design language being applied to the brand's crossovers.
Its hybrid system is being tuned for more refinement, and the same work being done on the interior.

New, never-sold 2006 Mitsubishi Evo draws $100K bid on eBay

Today, in the "OK, guess it must be worth that to somebody" department, we note that a California car dealer has an eBay listing for a 2006 Mitsubishi Lancer Evolution, still brand new and never titled, with nine miles on the odometer. Just another day on eBay, right, and just another car that didn't sell, was hoarded, or somehow forgotten in a barn? Not exactly. The top bid as of Wednesday morning was $100,100. The Evo was a popular car (for a Mitsubishi) in its day, in a cult-of-personality way. And though its run ended with the 2015 model year, a quick inventory search shows there are still around 30 of them sitting brand-new on dealer lots, including the #0001-of-1,600 Lancer Evolution Final Edition, a $70,000 MSRP limited-edition car in Rally Red that a Brooklyn dealer is trying to move for $87,888. Most of the remainders are listed in the $30,000s, however. The 2006 eBay car is listed by South Coast Mitsubishi in Orange County, a dealer who by one Redditer's account laid up a bunch of Evos like bottles of fine wine and sold them off at higher prices. If so, is this the last one in the cellar? And why did the dealership set a car aside in 2006, when they were plentiful and long before the model's demise? For whatever reason, this 2006 car has time-traveled to 2017, with seats still wrapped in plastic and an engine bay you could perform surgery in. It's an Evo IX MR in Graphite Gray with black trim. Base MSRP was a bit more than $35K. It's optioned with the MR package that includes some aluminum and carbon-fiber bits and boost-gauge kit, the Zero Lift aero kit, and it has a six-speed manual. Bottom line on the sticker was $37,094. Specs for that year: The Evo had a 2.0-liter, 16-value inline four making 286 horsepower with 289 pound-feet of torque. The car's curb weight was 3,300 pounds, and its 0-to-60 time was a highly impressive 4.4 seconds. Yet, for $100K or a little more or a lot less, think of all the amazing 2017 new cars, equipped with the latest technology, that would dominate it - Tesla Model S, Lexus LC 500, BMW M2, Mercedes C63 AMG, Alfa Giulia Quadrifoglio, Camaro ZL1, Porsche 911 Carrera S, Dodge Demon, Dodge Hellcat, Corvette ZL1. Even a Mustang GT350 could edge it out, and if you drove a hard bargain you might be able to afford two. So, can a Mitsubishi triple its value by sitting around for a decade undriven? Is this in any way a collectible, to keep undriven as an investment?