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Recharge Wrap-up: Electric trucking, Mitsubishi plug-in sales boost

A company called Oakridge Global Energy Solutions is providing batteries to Minnesota's Freedom Trucking. Oakridge claims the electric freight trucks can haul nearly 40 tons of cargo almost 400 miles on a single charge. "The custom battery design for Freedom Trucking is an absolute game changer," says Oakridge CEO Steve Barber. The Melbourne, Florida-based startup also says it is providing lithium-ion batteries for Harley-Davidson, Indian, and Victory motorcycles. (Notably, Oakridge was accused last year of failing to pay its employees. Also, of note, Oakridge trades as OGES on OTCQX, the same over-the-counter market as Elio Motors.) Read more from Energy Matters. A new UK poll suggests that nearly a third of drivers would choose a plug-in vehicle for their company car. 23 percent of respondents said they'd choose a plug-in hybrid for their fleet car, while 8.2 percent would choose a battery electric vehicle. Another 7.1 would choose a conventional hybrid, and 47.2 percent still prefer diesel, while only 12.4 percent would choose gasoline (it is, after all, the UK). In all, the poll (with an admittedly small sampling of 282 respondents) shows that alternatively powered vehicles will make up 40.4 percent of future fleet orders will. A recent survey from KPMG shows that 79 percent of auto executives believe hybrids will be the go-to powertrain in 2030. Read more from Fleet News. A reduction in plug-in car subsidies has boosted Mitsubishi's UK sales in February. As the Plug-In Car Grant was set to reduce from GBP5,000 to GBP2,500 ( from about $7,117 to $3,559) on March 1, Mitsubishi saw a run on its Outlander PHEV by customers looking to take advantage of the larger subsidy. Outlander PHEV sales were up 41 percent compared to a year before. The launch of the L200 Series 5 also helped Mitsubishi's performance in February, as pickup truck sales were up 34 percent. Read more in the press release below. PLUG-IN CAR GRANT CHANGE DRIVES MITSUBISHI SALES IN FEBRUARY CIRENCESTER – Sales of Mitsubishi vehicles in February were up 28 per cent compared to the same month last year according to figures released by the SMMT. The rise was driven by a 41 per cent increase in sales of the Outlander PHEV, ahead of the reduction in the Plug-in Car Grant from GBP5,000 to GBP2,500 beginning March 1. The UK's favourite plug-in continues lead the hybrid and electric car sector in 2016.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2016 Mitsubishi Outlander Sport puts on a fresh face

Mitsubishi is using this year's LA Auto Show to debut its refreshed Outlander Sport. It's got some brand-new style, some interior updates, and, well, that's about it. Still, the tweaks will hopefully help the Outlander Sport find better success in the red-hot compact crossover market. The updated Outlander Sport features power folding side mirrors with integrated LED turn indicators, a fresh set of 18-inch wheels, and new wheel arch moldings. The interior further benefits from a new steering wheel, 6.1-inch display, and auto-dimming rearview mirror with Homelink buttons built in. Buyers will also be able to specify three new color choices and new interior upholstery options as well. Apart from those few upgrades, we're looking at essentially the same vehicle. That means either a 2.0-liter inline-four good for 148 horsepower and 145 pound-feet of torque, or a 2.4 rated at 168 hp and 167 lb-ft. A five-speed manual comes standard with the base engine and trim, or a CVT in all other combinations. Despite the updated equipment, the 2016 Mitsubishi Outlander Sport still carries the same MSRP of $19,595. It also boasts some of the most competitive warranty coverage in the business. DYNAMIC DESIGN ENHANCES MITSUBISHI MOTORS SALES LEADER: MITSUBISHI OUTLANDER SPORT UPDATED FOR 2016 - 2016 Outlander Sport adds bold, sleek exterior design elements with Mitsubishi's "Dynamic Shield" front design concept - Interior enhancements add stylish accents to further Outlander Sport's value CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the updated 2016 Mitsubishi Outlander Sport featuring a newly redesigned, bold exterior front fascia/grille. The brand's best-selling CUV is now equipped with Mitsubishi's "Dynamic Shield" front design concept adding a sleek, audacious element to a vehicle that already makes a statement of its own. "The Outlander Sport is a brand leader for Mitsubishi Motors, and we are excited to unveil this eye-catching 2016 model-year," said MMNA executive vice president, Don Swearingen.