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Mitsubishi has 6 all-new models in the works, plus 5 redesigns

Mitsubishi has revealed its plans for the next three years, and they're all focused on expansion. The company wants to improve unit sales and revenue by 30 percent, which would have it selling 1.3 million cars worldwide. It also plans to improve profit margins from 0.3 percent to 6 percent. This will entail an investment of nearly $5.3 billion. To do this, the company will work on reducing development and manufacturing costs and concentrating on improving in existing markets. But the most interesting part for consumers and enthusiasts: its expanding product plans. Mitsubishi says it will have 11 new model launches over the three-year expansion period. Of these models, six of them are completely new, and the other five will be significant updates and redesigns of existing models. Two of the new vehicles have been shown already including the Eclipse Cross, a compact crossover we'll get in America, and the Xpander (shown below), a minivan-type thing that won't come to the States. The addition of redesigned and new models should be great news for Mitsubishi dealers, especially in America where the company only offers two flavors of aging Outlander, and the bargain-basement Mirage. Fans of Mitsubishi cars might not have much to be excited for, though, since the company says it will be focusing on SUVs and trucks. In fact, it expects that its five best-selling models and 70 percent of its sales will be SUVs, trucks, and plug-in hybrids. If we had to guess what the next four Mitsubishi models could be, we imagine that at least one of them will be some type of full-size crossover. Something sized similarly to the foreign-market Pajero SUV, but designed for pavement pounding. This would especially make sense given other companies entering that space such as VW with the Atlas, and Subaru with its Ascent. As for the three other slots, it's harder to guess. The future Outlander will grow, and the Outlander Sport will shrink, so Mitsubishi will have its midsize and subcompact bases covered, and with a hypothetical full-size crossover, it would have a full line. Those three other slots could be cars, or perhaps specialty crossovers, maybe even a sporty one based on the e-Evolution. But they could also be vehicles aimed at other regions in segments that don't really exist in the U.S. For instance, they could include new microcars for Japan's Kei class of vehicles, or possibly ultra-bare bones, low-cost compacts for Southeast Asia, India and China. Related Video:

Mitsubishi Outlander PHEV now for real due in 'late summer, early fall'

Any day now, American plug-in vehicle shoppers will be able to actually buy a plug-in hybrid SUV. Europeans and Japanese buyers have had this option for many years, since the Mitsubishi Outlander PHEV went on sale in those markets in 2013. There have been plenty of diversions in the route that is bringing the big PHEV to our shores, but it's looking like, "late summer, early fall," is when thing will for real happen. 10-20 percent of total Outlander sales would be "a very good number." That's the message from Don Swearingen, executive vice president of Mitsubishi Motors North America (MMNA), who we spoke to at the New York Auto Show where the PHEV made its debut appearance. Swearingen said that the dealers are as ready as the customers. "As we talked to our dealer council, they are all very interested in this product," he said. "[Range anxiety was] eliminated with this vehicle, and because of that, I think we are going to have some pretty good response." Swearingen didn't put a specific number to that claim, but said that 10-20 percent of total Outlander sales (which currently sit at around 2,000 a month) would be "a very good number." Previously, Mitsubishi representatives said they expected to sell 4,000 PHEV units in the first year. As we've documented over the years, there were a number of reasons for why the US didn't get the first batch of Outlander PHEVs. One of the big ones was that the PHEV was selling like gangbusters elsewhere. It's the best-selling PHEV in all of Europe, for example, and was the fourth-best-selling plug-in vehicle anywhere in February 2016. And Mitsubishi just couldn't make enough of them. Swearingen said the main bottleneck for this was the battery pack supplier Lithium Energy Japan, which didn't have the capacity to make more than it did. So, instead of leaving three markets without enough supply, Mitsubishi decided to leave one in the lurch and focus on the other two. Plus, since the Outlander PHEV will be based on the 2017 gas-powered Outlander, it will come with numerous safety enhancements as well as the 100+ improvements that the 2016 Outlander got compared to the 2015. In other words, all the pieces are all coming together. The Outlander PHEV is "the best of both worlds." - Francine Harsini At least, that's what Francine Harsini, MMNA's senior director of marketing, said. The final important part are the customers, and Harsini said that Mitsubishi will be a big national marketing push. The general theme?

Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video: