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Mitsubishi Outlander PHEV is fourth plug-in to reach 100,000 sales

After what seems like a lifetime of delays, the Mitsubishi Outlander PHEV will finally arrive in this US in " late summer, early fall." What's taken so long? Well, Mitsubishi had to sell 100,000 of the big plug-in hybrids in Europe and Japan first, apparently. You could see the milestone coming, since sales have been strong in the markets where the Outlander PHEV was available, with around two-thirds of its sales coming from Europe, Hybrid Cars says. When we spoke with Don Swearingen, executive vice president of Mitsubishi Motors North America (MMNA) earlier this year, he said that sales of around 200-400 Outlander PHEVS a month (10-20 percent of the Outlander's total US monthly sales) would be, " a very good number." Inside EVs says that the Okazaki Plant where the Outlander PHEV is made, " is running at full swing." As Hybrid Cars points out, the Outlander PHEV is only the fourth plug-in car ever to sell 100,000 units. The others are the Nissan Leaf (roughly 218,000 sales worldwide), the Tesla Model S (120,000), and the Chevy Volt (110,000). The next likely candidate to cross this threshold is the Prius Plug In – it has around 75,000 sales – if we count the upcoming Prius Prime updates as the same vehicle. Related Video:

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2016 Mitsubishi i-MiEV coming in March

For the next incarnation of the Mitsubishi i-MiEV electric vehicle, the Japanese automaker is looking to give a bit more for the sake of selling a few more. It's a simple concept for a pretty simple car. The re-trial run starts next month. The EV's 2016 model-year version will go on sale in the US in March, Inside EVs says. On the face of it, not a lot will change with the four-seater. The car will still deliver 66 horsepower and will still provide a single-charge range of 62 miles. When reached by AutoblogGreen, Mitsubishi confirmed these numbers as well as its MSRP of $22,995, same as the 2014 model (there was no 2015 model-year version). That's the cost before the $7,500 federal tax break kicks in. Still, there is news. The 2016 version will have an optional navigation package that will include a seven-inch touchscreen display as well as real-time traffic data and 3D mapping. Folks can also pay a little more for touches such as a Bluetooth hands-free phone system, rear-view camera and USB port, according to Mitsubishi. The company hopes these changes will spur near-dormant sales of the model, which made its US debut in 2011. Last year, Mitsubishi sold just 196 units of the i, down from 1,029 in 2013. Related Video: Featured Gallery Mitsubishi i-MiEV News Source: Inside EVs via Green Car Reports Green Mitsubishi Electric i-miev