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Mitsubishi Outlander PHEV's US debut pushed back yet again [UPDATE]

UPDATE: The story's been updated to include a response from Mitsubishi. Better late than never, the saying goes, and when it comes to the US debut of the Mitsubishi Outlander Plug-in Hybrid, the key words are "better" and "late." The crossover's debut in the US has already been the subject of a number of delays, and it is will once again having its stateside debut pushed back by a few months, according to Green Car Reports. Instead of a springtime arrival, we're now looking at late summer. We already know that the first US Outlander is an updated model compared to the one currently sold in Europe and Japan, but the Japanese automaker is apparently still tweaking the model to make it better suited for US driving. That means an improved interior and better sound insulation for what will be the 2017 model-year Outlander PHEV, and will likely involve better performance for both drivetrain power and fuel efficiency. "We decided to bring in the Outlander PHEV along with the 2017 Outlander launch," Mitsubishi spokesman Alex Fedorak wrote in an e-mail to Autoblog. "Doing so will allow us to better equip the vehicle for the US market." We doubt major changes are in store, so it still looks like the plug-in Outlander will pair a 2.0-liter gas engine with two electric motors. The crossover PHEV can go about 32 miles on electricity alone, at least, it can on the more lenient European driving cycle. The Outlander PHEV was first slated for a 2014 US debut, but that was pushed back to 2015 because of a battery shortage. More recently, Mitsubishi said this past January that the US debut would take place in April 2016. Overseas, the model continues to make headway when it comes to global market share of plug-in vehicles. Through November, Mitsubishi moved more than 36,000 units of the Outlander Plug-in Hybrid worldwide. That puts it third among plug-in vehicles, trailing only the sales of the Tesla Model S and the Nissan Leaf electric vehicles, according to EV Sales. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Mitsubishi Hybrid

Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.