2011 Mitsubishi Lancer Evolution Gsr Sedan 4-door 2.0l - $ave - Buy Salvage! on 2040-cars

Auto blog

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi Mirage hatch and sedan refresh teased

Almost every Mitsubishi model sold in the U.S. wears the automaker's "Dynamic Shield" design. The corporate face combines a two-piece grille emphasizing the horizontal with slim, angled headlights supported by a thick, C-shaped trim piece that defines the fog lights and lower intakes. The only holdouts are the Mirage hatchback and Mirage G4 sedan, but that will soon change. Mitsubishi teased a dim image of two Mirages that had earned their Dynamic Shields, and promised a debut on November 18 in Thailand. The reveal location gives a shout-out to the Laem Chabang plant that, along with another facility in the Philippines, builds the siblings. It's easy to forget about Mitsu's tiny twosome, but it's hard to deny they've served the company well as global offerings. In the U.S., the duo has increased its annual sales every year since the car's introduction in 2013. Around the world in fiscal 2018 the Japanese automaker sold 140,000 units, and sales through the end of October in the U.S. show the Mirage nearly 10 percent ahead of last year's sales at the same period. Assuming the cheap-as-chips price equation doesn't get a heavy refresh, there's every reason to think the facelift will aid sales. The hatch and sedan wear two different faces at the moment, both graduates of the most mediocre school of ambiguous econoboxes. The teased image puts a personality on economy, with large, single lenses peeking out from a narrow eyeline above the Dynamic Shield's sculpted features. It appears designers have done a touch of reshaping in back as well, and there's a wee spoiler hanging off the back of the decklid. No word on what might be in store for the two three-cylinder engines sold in international markets, a 1.0-liter that makes 70 horsepower and 65 pound-feet of torque, and the 1.2-liter that's our only choice here, making 78 hp and 74 lb-ft. The fuel filler cap has moved from the driver's side to the passenger's side, though, so there could be action under the skin, and we'd expect a few interior upgrades, too.

Mitsubishi Engelberg Tourer concept is a 4WD plug-in hybrid

Mitsubishi has finally taken the wraps off its strangely named Engelberg Tourer crossover concept in Geneva, revealing a twin-motor, four-wheel-drive plug-in hybrid with some nifty off-road capabilities and connected-car technology. Named for a Swiss ski resort famous for its unmarked, backcountry terrain, the Engelberg Tourer is a sporty-looking crossover that could preview a new Outlander. It features plenty of side creasing, an upright front end, interesting running lights and that unique roof box cap with integrated fog lamps and highly reflective strips of chrome along the sides. Mitsubishi says the crossover has an all-electric range of more than 70 kilometers, or around 43 miles, at least on the European WLTP cycle, and a combined gasoline-electric range of more than 700 km (435 miles). The Engelberg — users will inevitably make comparisons to the singer Engelbert Humperdinck, as does Google's autofill function — benefits from established and advanced Mitsubishi technologies. It uses the twin-motor PHEV system developed for the Outlander PHEV and improves it, with high-efficiency motors at the front and rear axles and a 2.4-liter gasoline engine in a series hybrid setup, acting as a generator. It uses active yaw control first developed for the Lancer Evolution series to split torque between the front and rear wheels, or between the front wheels alone, and matches it with a super all-wheel control system to improve performance and stability. The concept also features improved anti-lock braking at each wheel and active stability control to reduce wheel slip on snow-covered roads. The onboard navigation system takes the destination entered by the driver and factors in weather, temperature, topography, traffic and road conditions to choose the ideal drive mode and tailor torque split through drive battery management and the super all-wheel control system. Inside, Mitsubishi fashioned a spacious interior bedecked in white panels and seating material and black contrasts. There's also a roof box that houses fog lamps and front and rear bumper under guards. Mitsubishi also is demonstrating the Dendo Drive House, its version of a vehicle-to-home system that allows electric or plug-in hybrid vehicles to generate, store and share energy with a home. Mitsubishi says the service will be offered through dealerships in Japan and Europe later this year. Related Video: