2010 Mitsubishi Lancer Sportback Gts on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Good news, everyone! Updated Mitsubishi Mirage coming in 2017

If you think you see a 2016 Mitsubishi Mirage, it's a mirage. That's because the dreadful subcompact is going away for the new model year. But don't worry, the Mirage will make a triumphant return with a few updates. According to Car and Driver, an updated Mirage will launch early in the 2017 model year with powertrain and chassis enhancements. That's a good thing, considering how poorly the current car has been received. Also coming for 2017 is the Mirage sedan, a car that's already sold in other markets. Mitsubishi already confirmed the sedan's arrival, and considering how popular the base Nissan Versa sedan is, this should only improve the Mirage's sales here in the US. Speaking of sales, the Mirage isn't doing too bad in our market. It's the second-best-selling Mitsubishi product currently, beating the Outlander and Lancer through July of this year. An updated version and a sedan model will help, too. And hey, maybe this refreshed one won't be so dreary.

Daimler declares success in electric truck trial [w/video]

Last year, Daimler launched a project to see how eight Fuso Canter E-Cells performed in daily urban service in Portugal. After over 32,000 miles on the road, the newly released results showed astounding figures. Compared to their diesel-counterparts, the commercial EVs slashed operating costs by 64 percent. The trucks were also great for the environment with a 37-percent drop in CO2 emissions after taking into account how the country makes power. Daimler gave the trucks to Portuguese cities and businesses, and the users definitely didn't baby them. In Lisbon, the EV disposed of vegetation, and the Canter E-Cell collected recyclables in Porto. The one with the parcel service Transporta covered over 8,700 miles to make deliveries during the year. On average, the testers used the vehicles about 31 miles a day, but 68 miles was the record distance during the trial. "The results of the practical tests have shown that we are on the right track," Marc Llistosella, President and CEO of Mitsubishi Fuso Truck and Bus Corporation said in Daimler's announcement. The Daimler Trucks Centre of Competence for Hybrid Technology developed the small run of Canter E-Cells. The models ditch the usual 3.0-liter diesel in favor of an electric motor that produces 148 horsepower and 479 pound-feet of torque. Four lithium-ion battery packs with a total of 48.4 kWh are mounted to two sides of the frame. To maximize the range, the system begins recovering energy as soon as the driver lets off the throttle. Check out the video below for a look at how the Portuguese testers put the commercial EVs through their paces. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Silent and with zero emissions Stuttgart/Porto, Oct 30, 2015 FUSO Canter E-Cell impresses with more than 50,000 kilometres driven 64 percent lower costs compared with conventional diesel engines in customer field trials in Portugal Powerful, high-torque electric motor Targeted operating range of at least 100 kilometres achieved Stuttgart/Porto – 64 percent savings in operating costs - this is the gratifying result of the final analysis of data from customer field trials with eight FUSO Canter E-Cell trucks in Portugal. Apart from the impressive savings in operating costs, the Canter E-Cell also scores points in terms of environmental aspects.