2010 Mitsubishi Lancer Evolution Gsr on 2040-cars

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Mitsubishi shows five concepts headed to the 2020 Tokyo Auto Salon

Mitsubishi will storm the 2020 Tokyo Auto Salon with seven concepts, five based on production models getting early previews. This year's haul more than doubles the trio of concepts Mitsubishi took to this year's Tokyo Auto Salon, and it's obvious the company put more effort into all of them as well. The wildest among the five could be the Delica D:5 imagined by Japanese director, producer and writer Teruo Ito. With the idea to rework the Delica into the idea of embodying charm "like a dog or a member of a family," Ito threw out the van's rectangular headlights, working with Mitsubishi designers to replace them with large round units inset like eyes. The anthropomorphic face is so important that the concept is apparently called the "D:5 eye," according to Google Translate. The van wears a "light army green" hue from its roof to its MLJ Daytona wheels, the interior done up in a olive tartan pattern.   Right behind it in the "Look at me!" stakes is the eK Cross Wild Beast Concept, a contrast to the "Cute Beast" that is the standard eK kei car. Drenched in yellow, with gray X graphics, a contrasting black roof and tailgate, black cladding, mud flaps, chunky rocker panels, roof rack and basket, and all-terrain tires, this one is meant to evoke a "playful outdoor image." In case the striking livery doesn't convey the message, the command to "Play the Nature" appears on the hood, roof rack and fuel filler cap. Inside, all-weather floor mats and a load bay mat stand ready to protect the interior from mud. Or Play-Doh. The Mitsubishi Outlander PHEV NERV is the widest combination of real and imaginary usefulness. Re: the latter, NERV is the fictional Japanese paramilitary organization that battles creatures called Angels in the "Neon Genesis Evangelion" anime. Warfare between the Evangelion units and the Angels tends to destroy a lot of animated real estate, hence the usefulness of a disaster relief vehicle like the Outlander PHEV, coordinated by the Gehirun Corporation that's also in the anime. For real-world service, designers installed a KYMETA u7 planar satellite antenna that can pick up signals from Sky Perfect JSAT Corporation — a Japanese-based satellite television and Internet company, and the Asia-focused Michibiki emergency broadcast and GPS service.

Mitsubishi Motors Chairman Masuko resigns due to health reasons

Osamu Masuko (Getty Images)   TOKYO — Mitsubishi Motors said on Friday Osamu Masuko resigned as chairman due to health reasons and has handed over the role to CEO Takao Kato on a temporary basis. A veteran of the larger Mitsubishi conglomerate, Masuko joined the automaker in 2004 and became president in 2007. He oversaw the creation of the partnership between Mitsubishi and Nissan in 2016, which saw Nissan take a controlling stake in the company. The 71-year-old will stay on at Mitsubishi as a special adviser, the company said in a statement. It did not specify what Masuko was ailing from. Masuko was at the helm of Mitsubishi during a 2016 scandal in which the automaker was found to have overstated the fuel economy on its vehicles. An investigation uncovered slack governance and pressure on resourced-starved engineers as chronic issues at the company. CEO Takao Kato adds the role of chairman. (Getty Images)   The scandal was Mitsubishi's third in two decades, and it pummeled profits and tarnished the automaker' s brand. At the height of the scandal, Nissan lent its smaller rival a lifeline by offering the company $2.2 billion for a 34% controlling stake. The deal was agreed between Masuko and then Nissan CEO Carlos Ghosn, and brought Mitsubishi in as a junior partner in the Nissan-Renault automaking alliance. Masuko later denounced his ties with Ghosn following Ghosn's 2018 arrest in Japan over financial misconduct, charges that Ghosn has denied. All three members of the alliance are currently mired in financial problems after years of aggressive expansion policies under Ghosn's leadership resulted in falling vehicle sales. A further drop in global car demand due to the coronavirus pandemic has exacerbated these problems, and Mitsubishi, Nissan and Renault are each bracing for steep annual operating losses this year. Related Video:      

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.