2009 Mitsubishi Lancer Gts Sedan 4-door 2.4l on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2016 Mitsubishi Outlander Sport shows its new nose

You know, I always thought the Mitsubishi Outlander Sport was kind of attractive. Really. But I'm not sure I can say the same about this refreshed, 2016 model. The big change is up front, where the re-schnozzed Sport now has a weird mix of colors and trims going on. There's chunky chrome trim with black in the middle of the face. In some colors, it almost looks like the car's missing a panel. Elsewhere, the 2016 Outlander Sport's enhancements are mostly positive. There's a new steering wheel, 6.1-inch infotainment display, new color choices, and some fresh 18-inch wheels. That's about it for updates, though. Things are the same as they ever were under the hood, with either a 2.0- or 2.4-liter four-cylinder engine powering the Sport, offering up 148 and 168 horsepower, respectively. So it's better equipped, but I wish it still looked as good as the pre-facelift model. Nevertheless, the Outlander Sport does well for Mitsubishi, and hopefully potential buyers won't be too put off by that unfortunate nose. UPDATED FOR 2016 - 2016 Outlander Sport adds bold, sleek exterior design elements with Mitsubishi's "Dynamic Shield" front design concept - Interior enhancements add stylish accents to further Outlander Sport's value CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the updated 2016 Mitsubishi Outlander Sport featuring a newly redesigned, bold exterior front fascia/grille. The brand's best-selling CUV is now equipped with Mitsubishi's "Dynamic Shield" front design concept adding a sleek, audacious element to a vehicle that already makes a statement of its own. "The Outlander Sport is a brand leader for Mitsubishi Motors, and we are excited to unveil this eye-catching 2016 model-year," said MMNA executive vice president, Don Swearingen. "The Outlander Sport has always been a fun vehicle that delivers on its promise of reliability and value, and the 2016 model year continues to do so with a great new family look that unifies the Mitsubishi CUV lineup." In addition to the new exterior design, the 2016 Outlander Sport is equipped with new power folding side mirrors with LED turn indicators, wheel lip moldings, auto-dimming rearview mirror with Homelink® and a new 18-inch alloy wheel design. Also new to the vehicle this year are three new exterior colors: Cool Silver, Diamond White Pearl and Quartz Brown.

Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.