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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Junkyard Gem: 1991 Mitsubishi Mighty Max Super Max

While the Montero SUV sold well enough in the United States, Mitsubishi-badged pickup sales didn't quite measure up to those of their Toyota, Nissan, and Mazda rivals. Second-generation Mighty Maxes are hard to find, so this '91 in Colorado was worthy of inclusion in the Junkyard Gem canon. The ADX Florence Supermax federal prison is just 100 miles to the south of this self-service wrecking yard, but it opened several years after this truck was built. The garish lettering and striping has the look of a dealer-installed option package. Chrysler sold rebadged Mitsubishi pickups for decades, as the Plymouth Arrow and Dodge D-50/Ram 50. When Mitsubishi began selling vehicles under their own brand in the United States in 1982, the Triton pickup got the Mighty Max name. The Dodge Ram 50 always outsold its near-identical Mighty Max twin, but the debut of the all-Detroit Dakota in 1987 cut into Ram 50 sales; by 1995, truck shoppers who wanted a Mitsubishi pickup had no choice but the Mighty Max. After 1996, the Mighty Max was mighty gone. This one is quite solid and doesn't appear to have been wrecked, and the odometer shows a surprisingly low mileage figure for a 26-year-old Japanese pickup. The 2.4-liter 4G54 four-cylinder engine is gone, purchased by a junkyard shopper. This engine family went into everything from the Mitsubishi Galant to the Hyundai Sonata, not to mention the Chery V5. The sunroof has an aftermarket look, which fits with the SUPER MAX dealer-option theory. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mitsubishi trucks were pitched as cheap, cheap, cheap in the United States.