2005 Mitsubishi Lancer Ralliart on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Minivan Mania | Autoblog Podcast #675

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and West Coast Editor James Riswick, and this week, it's (almost) all about vans! James recently wrote a head-to-head comparison of the 2021 Toyota Sienna and 2021 Chrysler Pacifica Hybrid, and he talks us through the results. John recently reviewed the 2022 Kia Carnival, which is replacing the Kia Sedona. After discussing the minivan field as a whole, our editors identify some reasonable minivan alternatives in the SUV and crossover realms. Moving along, they talk about driving the long-term Hyundai Palisade and the new Mitsubishi Outlander before discussing their favorite highlights from the 2021 Shanghai Auto Show. Autoblog Podcast #675 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Minivans! 2021 Toyota Sienna vs 2021 Chrysler Pacifica Hybrid 2022 Kia Carnival The rest of the field Ute alternatives Cars we're driving 2022 Mitsubishi Outlander 2021 Hyundai Palisade road trip Shanghai Auto Show Lincoln Zephyr Toyota bZ4X Honda SUV e:prototype Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1993 Mitsubishi 3000GT

Mitsubishi is down to just three models in the United States now: the Eclipse Cross, Mirage and Outlander (and the Outlander is sibling to the Nissan Rogue). Back in its glory days of the 1990s, however, Mitsubishi offered American vehicle shoppers a comprehensive line that included minivans, wagons, sedans of all sizes, pickups, econoboxes, sport coupes, SUVs and an evil-looking sports car called the 3000GT. Today's Junkyard Gem is a first-generation 3000GT, found in a Northern California wrecking yard. Known as the Mitsubishi GTO in its homeland, the 3000GT was available in the United States from the 1991 through 1999 model years. For 1991 through 1996, a Dodge-badged version called the Stealth was sold in North America. There was a turbocharged all-wheel-drive VR4 version of the 3000GT, but this one is a naturally-aspirated front-wheel-drive base model. The engine is a 3.0-liter DOHC V6 rated at 222 horsepower and 205 pound-feet. The transmission is a five-speed manual. A four-speed automatic was available for an additional $840 ($1,807 in 2024 dollars). The MSRP for the base front-wheel-drive 3000GT for 1993 was $23,659, or about $50,893 after inflation. The much faster VR4 listed at $37,250 ($80,128 in today's money). This car has had an interesting life, evidence of which can be seen in the replacement VIN tag riveted on by the State of California. Home-market ads for Japanese cars from this period are more fun than their American counterparts. It appears that the FWD version didn't get much attention in TV commercials. Mitsubishi. The word is getting around.