2005 Mitsubishi Lancer Es Sedan 4-door 2.0l (sliver/automatic) on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi and Nissan teaming up on electric kei car

Nissan and Mitsubishi have announced plans to build an electric kei car together. The yet-unnamed car would mark a major step towards electrification of Japan's popular supercompact segment. The car will be powered by a 20 kWh battery and will be engineered to cover daily driving duties in a Japanese driving cycle. The car can also double as a mobile power source or power a home in emergency situations. Nissan says the car will measure 134 inches long, 58 inches wide, and 65 inches tall, in order to comply with laws limiting kei car size. The companies state that the car will be developed by NMKV Co., Ltd., a joint-venture that stands for Nissan Mitsubishi Kei Vehicle. Each carmaker owns a 50 percent stake, and already jointly builds models such as the feline favorite Nissan Dayz, which Mitsubishi sells as the eK. In reality, that likely means Mitsubishi will be developing the car and Nissan will simply slap a badge on it. Nissan has not traditionally built kei cars, choosing instead to rebadge those made by Suzuki or Mitsubishi. In fact, Mitsubishi built the first electric kei car, the i-Miev, way back in 2009, and it was actually sold in the U.S. until 2017. The jellybean-shaped EV was a pioneer in the field, but its 62-mile range from a 16 kWh lithium-ion battery showed the limitations of the technology at the time. Mitsubishi moved about 32,000 of them before they pulled the plug, with a pre-tax-credit price ranging from $23,000 to $31,000. The new Nissan-Mitsubishi kei car will land at around 2 million yen, or $18,200. The price, while slightly more expensive than a gasoline counterpart, bucks predictions from analysts that said prices would skyrocket by 66 to 120 percent if kei cars were forced to electrify. A petrol-powered Nissan Dayz starts at around $15,200. Size-wise, the two share a similar footprint as they are governed by kei car size limits. The special class of cars get unique license plates and other registration cost benefits due to their compact dimensions. A BMW i3 would exceed those boundaries due to its 158-inch length and 70-inch width. However, the larger EV comes equipped with a substantially bigger 42.2 kWh battery good for 152 miles of range. Though no photos have been released, we predict it will look like the iMk concept (pictured above). The car will go on sale in spring 2022. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi kills CHAdeMO on upcoming Outlander PHEV

Mitsubishi will be adding a number of features to its Outlander Plug-in Hybrid SUV when it introduces the model to the US this summer. It'll also be subtracting a CHAdeMO-standard fast-charging port. The Japanese automaker is saying there aren't enough compatible stations in the States to warrant it, so domestic drivers will have to settle for the SAE port for their fast-charging purposes. Mitsubishi and Nissan are the two Japanese automakers that have been pushing hardest for CHAdeMO as a fast-charging standard. Many US and German automakers have been pushing the competing SAE Combo standard for fast-charging, but the charging station companies seem to be just as happy to install EVSEs with both ports on them. Mitsubishi showed off an Outlander PHEV at a reception in advance of the North American Auto Show in Detroit starting this week, though the car won't be at the show itself. The place where the CHAdeMO port is usually placed was covered by a plastic plate, according to Automotive News. Mitsubishi Motors North America spokesman Alex Fedorak confirmed to Autoblog that the Outlander PHEV will make its US debut by late summer, and that it wouldn't have a CHAdeMO charging port. The Outlander PHEV will start sales in August, and Mitsubishi is hoping the model's introduction will push Mitsubishi's US sales above the 100,000-vehicle threshold for the first time since 2007. The automaker has repeatedly delayed the US debut of the Outlander PHEV. While Mitsubishi hasn't released specifications, the model is likely to have better fuel efficiency and more power than its Japanese and European counterparts. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Automotive News, Automotive NewsImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Mitsubishi SUV Hybrid PHEV