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Mitsubishi's 2024 updates include free maintenance, new trim levels
Wed, Jul 5 2023Mitsubishi is making several changes to its portfolio for the 2024 model year. It's expanding its range with new trim levels that benefit from a longer list of standard features and several specific styling cues, and it's giving buyers free maintenance for two years or 30,000 miles. Starting at the top of the range, the hybrid and non-electrified variants of the Outlander get a new Platinum Edition variant characterized by Black Diamond paint, a roof panel finished in Alloy Silver for a two-tone look, a Light Gray interior, and silver-colored interior trim, among other accents. Mitsubishi will fully detail the trim level later in 2023. The Black Edition package offered during the 2023 model year returns for 2024. It's compatible with the SE and SEL trim levels, and the latter gets black exterior trim as well as black leather upholstery. SE and SEL variants of the Eclipse Cross receive a power-operated hatch with a kick-motion sensor, while the SE's list of standard features grows further with adaptive cruise control, a USB port for rear-seat passengers, and a leather-upholstered steering wheel. The LE model gets a free two-year subscription to Mitsubishi Connect and FAST-Key keyless entry technology. The range will expand later in 2023 with a Special Edition model that will feature "rugged, off-road-inspired styling enhancements," according to the Japanese company. Positioned as Mitsubishi's entry-level crossover, the Outlander Sport highlights Mitsubishi's off-road heritage with a Trail Edition model that's characterized by black graphics on the hood, black exterior trim, mud flaps, and all-weather floor mats. Photos of the model haven't been released yet, however. And, don't look for a 2024 Outlander Sport GT on your local dealer's lot: Mitsubishi changed the trim's name to SEL. Updates to the Mirage hatchback and the Mirage G4, which are both nearing the end of their life cycle, are relatively minor. The LE trim level positioned near the bottom of the range benefits from a longer list of standard features, including a driver's armrest, automatic headlights, and rain-sensing wipers. Graphite Gray and Jet Black join the color palette to replace Mercury Gray and Mystic Black, respectively. Every member of Mitsubishi's 2024 range regardless of size, price, and trim level benefits from free maintenance for two years or 30,000 miles, whichever comes first.
Mitsubishi to sell only EVs, hybrids by mid-2030s
Fri, Mar 10 2023TOKYO — Mitsubishi Motors Corp plans for hybrid and battery electric vehicles to account for all new car sales by the middle of the next decade, beefing up its electrification strategy for staying competitive in key markets. Mitsubishi, which is also a junior partner in an alliance with France's Renault SA and Nissan Motor Co, said it will roll out 16 new models over the next five years. The Japanese automaker, known for its Outlander sport utility vehicle, stuck to a previous goal of having half of its new car sales electrified by fiscal 2030 and on Friday newly pledged to raise that further to 100% by fiscal 2035. Mitsubishi considers plug-in hybrids (PHEV), hybrid electric vehicles and battery electric vehicles (BEV) as electrified vehicles. Electrified vehicles accounted for about 7% of the company's total new car sales in fiscal 2021. "Among our existing models, we'll expand the geographical areas where our flagship PHEV Outlander is being offered and build out the sales of the Minicab-MiEV light commercial EV that was relaunched last year," Chief Executive Takao Kato said. Among the 16 new models Mitsubishi plans to roll out, one will be a BEV Renault alliance model, while another will be a Nissan alliance model, Mitsubishi said in presentation materials that were part of its fiscal 2023-2025 business plan. Mitsubishi, an early mover in EVs in the early 2010s, currently has no BEVs in its line-up in Europe. Its new BEV for Europe would mark a comeback in a highly competitive market where new entrants such as Tesla have already rapidly won market share. The model could be a variant of the Renault electric MPV Scenic made in France and expected in 2024, or a variant of the Renault electric city cars R5 or R4 expected respectively in 2024 and 2025 and also made in France, a source close to the matter said. Mitsubishi Europe declined to comment on the matter. Of the other 14 models Mitsubishi plans to launch, seven will be purely combustion engine-powered ones, five will be hybrids and the remaining two will be BEV, the company said. (Reporting by Daniel Leussink and Gilles Guillaume; Additional reporting by Elaine Lies; Editing by Chang-Ran Kim, Shounak Dasgupta and Christina Fincher) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Mitsubishi Electric Hybrid
Mitsubishi dealers would really like a truck to sell
Fri, Jan 6 2017While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video:





