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Junkyard Gem: 1987 Mitsubishi Mirage L Hatchback

  Chrysler Corporation began selling Mitsubishi Colt Galants with Dodge Colt badging in North America all the way back in the 1971 model year, with many more rebadged Mitsubishis to follow in later decades. Soon after Mitsubishi developed the new front-wheel-drive Mirage for the home market in 1978, this car received Dodge Colt and Plymouth Champ badging on these shores. Sales were brisk, despite internal competition from the Simca-derived Dodge Omni/Plymouth Horizon. Starting in the 1983 model year, Mitsubishi began selling vehicles under its own badging here; at first, Americans could buy the Starion, Tredia, Cordia, and Mighty Max. For the 1985 through 1987 model years, the second-generation Mirage rolled out of North American Mitsubishi showrooms, doing sales battle with its near-identical Colt twins at the Dodge and Plymouth dealers. Here's one of those cars, found in battered condition in a Denver self-service car graveyard. This car didn't get much beyond 150,000 miles during its career, but those miles must have been hard ones. More likely, it spent long periods (maybe decades) sitting outdoors after being parked for the last time. Presumably, the driver's side was facing south and bore the brunt of many years of mile-high solar radiation. While the 1985-1987 Dodge and Plymouth Colts sold in huge numbers here, this generation of Mirage didn't catch on nearly as well with car shoppers. I hadn't seen an early Mirage in a junkyard for many years when I found this one. The "Big Nose Guy" icons on the HVAC controls appeared in all Mitsubishi-built cars sold here during the 1980s. Mitsubishi was (and is) a consumer-electronics behemoth, and so the high-end factory AM/FM/cassette rig in this car bears the same nameplates as the car itself. I couldn't get the hood open, but this car was almost certainly powered by an ordinary 4G Orion engine. The transmission is the five-speed manual, which was easier to use than the dual-range Twin-Stick four-speed but not nearly as cool. Starting in the 1989 model year, the Mitsubishi Mirage had to compete with three different badge-engineered siblings for sales: the Dodge Colt, the Plymouth Colt, and the Eagle Summit. On top of that, the first-generation Hyundai Excel and its Mitsubishi Precis twin were close cousins to the Mirage. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The 1980s really were the Golden Age of JDM Car Advertising.

Renault's ambitious EV strategy relies on historic nameplates

PARIS — Renault unveiled a more ambitious strategy for electric vehicles (EVs) on Wednesday, betting on new, affordable versions of its iconic small cars of the past to catch up with Volkswagen in the fast-growing sector. The French carmaker's Chief Executive Luca de Meo said it would launch 10 new EVs by 2025 and that all-electric vehicles would account for up to 90% of its models by 2030, dropping its reliance on hybrids to hit the target under a previous plan. Renault is betting that an electric version of its classic Renault 5 compact car, which was discontinued in the 1990s, will capture the imagination of today's drivers when it goes on sale in the first half of 2024. At a live-streamed presentation on Wednesday, the company also offered a fleeting glimpse of its new electric "4ever." model. Two sources close to the company said it was a revival of the Renault 4 hatchback which went out of production last century. "Today is an historic acceleration of Renault Group's EV strategy," de Meo said in a statement. De Meo said that new, purpose-built electric car platforms and a cluster of production sites in northern France would allow Renault to deliver EVs at a lower cost. The first of its new EVs will be the MeganE hatchback which is due to go on sale in the first half of 2022. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. By 2030, Renault and its alliance partners, Nissan and Mitsubishi, will be producing 1 million EVs globally a year, up from the 200,000 they made in 2020, the French carmaker said. Tesla, the world's most valuable carmaker, is already close to hitting that target, with sales of between 840,000 and 1 million EVs projected for this year. Shrinking share Renault's Zoe model, the biggest-selling battery electric car in its segment in Europe for years, is losing ground to models such as Volkswagen's ID.3 compact electric car. Figures from database EV-Volumes.com showed Volkswagen's share of the EV market in Europe soared to 25% last year from 14% in 2019, overtaking the Renault-Nissan-Mitsubishi alliance, whose share shrank to 19% from 23% in 2019. In the first quarter of 2021, Renault's share fell further to 15%, tying with Tesla for third place behind Volkswagen on 21% and Stellantis on 17%, EV-Volumes.com data showed.

2017 Mitsubishi Outlander PHEV arrives in the US after a long wait

After years of delays, the 2017 Mitsubishi Outlander PHEV will finally go on sale in the US this fall, and the plug-in hybrid crossover will make its debut to the US public at the New York Auto Show. The model was originally supposed to arrive here in 2014, but various problems kept pushing back the date. The Outlander PHEV uses a 2.0-liter four-cylinder engine and an electric motor at each axle. A 12-kWh lithium-ion battery stores the energy. Depending on what the driver demands, the system can operate in three modes: full EV, series hybrid where the combustion engine acts as a generator for the battery, and parallel hybrid where the engine and motors work together. Mitsubishi isn't discussing US output or economy yet. Compared to the version in Europe and Japan, the company plans to tweak the Outlander PHEV for this market. The changes include things like removing support for CHAdeMO charging to due a lack of support here. When Mitsubishi showed the PHEV to journalists earlier this year, the styling was nearly identical to the standard Outlander. The only minor changes were the addition of the charging port and different badges. The Outlander PHEV will also be available with an array of safety and infotainment tech. For example, customers will be able to order a multi-camera system, Forward Collision Mitigation with pedestrian detection capability, Blind Spot Monitoring with Rear Cross Traffic Alert, and an infotainment system with Apple CarPlay and Android Auto. MITSUBISHI OUTLANDER PHEV MAKES U.S. DEBUT AT THE 2016 NEW YORK INTERNATIONAL AUTO SHOW • 2017 Mitsubishi Outlander PHEV to go on sale in United States in fall 2016 • Already the top-selling PHEV in Europe, Outlander PHEV is the world's first plug-in hybrid SUV • Outlander PHEV delivers SUV capabilities and EV fuel economy NEW YORK, NY March 24, 2016 – Mitsubishi Motors North America, Inc. (MMNA) today showed the much-anticipated production model of the all-new 2017 Mitsubishi Outlander Plug-In Hybrid Electric Vehicle (PHEV) at the 2016 New York International Auto Show. The Outlander PHEV is a perfect culmination of Mitsubishi's history of automotive excellence: 50 years of electromobility and decades of four-wheel drive technology honed on the international rally circuit. Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, and Mitsubishi's superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV is a very capable PHEV.