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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Evolution Final Edition goes out with a bang

The end of a long era - one we got to experience too little of - is just about at an end, and this car is its gravestone. The 2015 Mitsubishi Lancer Evolution Final Edition is the last breath of ten generations of Lancer Evos, three of which came to the US. Mitsubishi launched a Final Edition Evo X in Japan earlier this year, after teasing a 473-horsepower concept at the Tokyo Auto Salon, now it's our turn. Built on the lower GSR trim, our model gets 303 hp, a bump of 12 hp, and torque goes up by five pound-feet to 305 lb-ft. The bigger modification is arguably the fitment of Bilstein shocks wrapped in Eibach springs all around, plus two-piece Brembo calipers on the front axle, all of which come standard on the upper-level MR trim. Dark chrome Enkei wheels match the dark chrome front grille surround. Like the grille, other changes for the Final Edition appear to be ornamental: black aluminum roof, black interior with red accent stitching, and special badging. Mitsubishi is putting 1,600 on sale here, each one with a numbered plaque just ahead of the shifter for the five-speed manual transmission. A second badge makes an appearance on the decklid. Final Edition Evos come in one of four colors, new Pearl White, Rally Red, Mercury Gray and Octane Blue, and cost $37,995. That price puts it $700 above the GSR Premium trim, and $1,000 below the entry MR trim. There are two press releases below with more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: THE 2015 MITSUBISHI LANCER EVOLUTION FINAL EDITION: LIMITED-PRODUCTION MODEL BIDS FAREWELL TO LEGENDARY SPORTS SEDAN • The Final Edition is based off the current GSR model featuring new enhancements and increases to horsepower and torque • Only 1,600 units will be sold in the U.S. market, each marked by a numbered plaque CYPRESS, Calif. Oct. 5, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today announced the details of the limited-production 2015 Lancer Evolution Final Edition. Arguably the originator of the four-door sports car genre, the Lancer Evolution has seen ten generations – three of which were sold in the U.S. over 12 years. To send it off in style, Mitsubishi Motors will offer 1,600 numbered Final Edition models to the U.S. market with a MSRP of $37,995. The Lancer Evolution Final Edition is based off the current GSR model, with exterior and interior enhancements not previously offered on the GSR.

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Like the Volkswagen diesel emission scandal, news about Mitsubishi's lies over fuel-economy ratings for its Japanese market vehicles is going from bad to worse. First, it was just a few kei cars. Then it was vehicles made as far back as 1991. Now Mitsubishi has admitted deceptive mileage test data could affect every vehicle it has sold in Japan, but not vehicles sold elsewhere. We suspect that this will not cause the EPA to relax its request for more information from the Japanese automaker to see if any vehicles sold in the US are affected. Mitsubishi Motors North America has said its US numbers are legit. In a letter to the Japanese government, Mitsubishi said that even though its managers knew getting good fuel economy ratings was a difficult task, they didn't ask too many questions of the engineers actually doing the tests. That allowed those employees to fake some of the numbers. Exactly what the repercussions will be in Japan is not known, CBS News says, both in terms of fines or penalties and how to compensate people who bought these vehicles. Reports are also just coming in that the fuel scandal might lead to Nissan taking control of Mitsubishi. More on this as it develops. Related Video: News Source: CBS Government/Legal Green Mitsubishi Fuel Efficiency vw diesel scandal kei car scandal