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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi XR-PHEV Concept is a chronicle of an Outlander Sport foretold [w/video]

Mitsubishi's current Outlander Sport has done a yeoman's job since it came on the market for the 2011 model year. The affordable crossover has been one of the few bright spots in the perennially troubled automaker's lineup - it's the brand's best seller in the US and sales are up nearly 40 percent this year. The subcompact CUV has become an increasingly important part of the Mitsubishi lineup, which is why you should pay attention to this XR-PHEV Concept - it's said to presage the next-generation model.
Stylistically, this is a pretty bold little CUV, with a striking face framed by bold zig-zags of chrome that underline the narrow headlamps and frame the massive lower fascia. The profile has a dramatically tapered greenhouse with bold sheetmetal contours and a funky blacked-out A-pillar that emphasizes the hood's height. The rear end is no less dramatic, with dual-pane rear tailgate with a particularly fast rake.
As shown here, the XR-PHEV (pronounced "Cross Runner") is a four-seat CUV that motivates its front wheels through a turbocharged 1.1-liter, three-cylinder engine with 134 horsepower paired with a 120-kW electric motor. In pure-electric mode, the 14-kWh battery is said to be good for 52 miles of cruising range and the combined fuel economy bogey is 66 miles per gallon on Japan's lenient testing cycle.

Mitsubishi planning three all-new concepts for Tokyo show

Even with new models like the 2014 Outlander and Mirage in its stable, Mitsubishi could sure use a little excitement injected into its lineup. Fortunately, it looks like a trio of concepts headed to the Tokyo Motor Show could finally help spark some enthusiasm for the troubled automaker.
All we have to go on right now is a pair of teaser images for the three concepts, but it does reveal a possible new design language for Mitsubishi. The Concept GC-PHEV (shown above) is a fullsize, plug-in utility vehicle, and it could very well be a harbinger of the Montero/Pajero replacement that we heard about earlier this year. Mitsubishi will also unveil a compact plug-in crossover called the Concept XR-PHEV designed to look like a "sport coupe" as well as the Concept AR compact MPV, which will utilize a small-displacement, turbocharged engine.
There is still no word on the next-gen Lancer, Galant or subcompact sedan mentioned in recent reports, but the announcement below does show promise for Mitsubishi's lineup of plug-in cars.