2007 Mitsubishi Galant Gts on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi Ground Tourer Concept will show next-gen PHEV ideas in Paris

Mitsubishi still hasn't released the Outlander PHEV here in the US, but we're already going to get a potential preview of the company's next large plug-in hybrid at the Paris Motor Show this fall. Mitsubishi has released a side-profile teaser image of the Ground Tourer Concept, which the company says "further expresses" Mitsubishi's flagship PHEV technology. It's got a floating red roof with sharp angles on the back and a cool silver body. It's certainly early for a Paris tease, but we'll take what we can get when it comes to more large plug-in vehicles. Related Video: Mitsubishi Ground Tourer Concept To Be Unveiled At Paris Motor Show / June 27, 2016 — CYPRESS, CALIF. Mitsubishi Motors Corporation (MMC) today announced the debut of the all-new "Ground Tourer Concept" at the 2016 Paris Motor Show this fall. An up-market SUV, the Ground Tourer Concept is aimed to be the latest expression of Mitsubishi Motors' design ambitions, expressed through four powerful elements: Augmented Possibilities, Functional Beauty, Solid Thrust and Japanese Craftsmanship. The newest concept further expresses Mitsubishi Motors' plug-in hybrid electric (PHEV) flagship technology. The combination of advanced driving technologies packaged using the latest Japanese design trends and quality will propel the Ground Tourer Concept for effortless cruising in all driving conditions on and off road; all while accommodating passengers in a quiet, comfortable and luxuriously crafted interior. The Ground Tourer concept is a continuance of MMC's design philosophy and showcases the commitment to its role in the SUV/CUV segment. About Mitsubishi Motors North America, Inc. Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 380 dealers. MMNA is a leading the way in development of highly-efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

Mitsubishi recalls 130k Lancers, Outlanders over auxiliary glitches

The National Highway Traffic Safety Administration has has announced two separate recall campaigns for Mitsubishi vehicles, both of them related to problems with their auxiliary systems and covering a total of some 130,000 units. The recalls relate to Lancers (including Sportback and Evolution versions) as well as the Outlander and Outlander Sport, all of them from the 2009 through 2011 model years. The larger of the two recalls relates to the blower motor that may not to an adequate job of defrosting the windshield and therefor impede the driver's visibility. The recall covers 76,958 units, specifically the 2009-2011 Lancer (manufactured between March 16, 2009, and March 30, 2011), 2010-2011 Lancer Sportback (June 17, 2009, to December 1, 2010), 2010-2011 Lancer Evolution (July 14, 2009, to January 7, 2011), 2009-2011 Outlander (February 10, 2009, to June 22, 2011), and 2011 Outlander Sport (August 26, 2010, to November 19, 2010). The smaller recall still covers another 53,395 units due to a problem with the electronic control unit tasked with operating the headlights, taillights and windshield wipers. "Unstable voltage" in that dedicated ECU could cause those systems to function improperly – which, again, could impede the visibility and increase the risk of a crash. This recall covers the 2009-2010 Lancer (January 12, 2009, to July 6, 2010), 2010 Lancer Sportback (June 17, 2009, to June 8, 2010), 2010 Lancer Evolution (July 14, 2009, to August 4, 2010) and 2009-2010 Outlander (January 12, 2009, to August 27, 2010). In both cases the manufacturer is not aware of any accidents or injuries resulting from the problems. But all the same, in both cases, owners will be notified to bring their Mitsus into their local dealer to have the relevant component (blower motor or ECU) replaced. Since the affected models and model years overlap, we suspect some owners may have both components replaced on their vehicles at the same time, but we're reaching out to Mitsubishi Motors North America for clarification. If this array of recalled vehicles sounds familiar, you might be thinking of a similar campaign issued last October that covered some 166,000 Lancers and Outlanders from largely the same model years. That unrelated recall, however, related to the drive belt detaching from the engine.